Page 222 - News
Manipal Global Education partners with Google India to offer digital marketing programme
Google India will provide MaGE with its contemporary training curriculum and certification standards to provide a world class training experience
IIT Kharagpur eyeing international status
The institute has started inviting foreign students, faculties and even Nobel laureates every year to its campus
 "IIT Kharagpur eyeing international status")
At Leo Burnett, the young don't waste their youth
Playwright G B Shaw may have been right, but at this ad agency, a young top management is lining up crack teams and new-age managers to stay in shape
 "At Leo Burnett, the young don't waste their youth")
On governance and risk issues
Minimising the resources devoted to risk and compliance activities can cut back office costs
 "On governance and risk issues")
Mobile: Leading the digital transformation
The mobility revolution is already underway; organisations would be hiding from it or ignoring it at their own peril
 "Mobile: Leading the digital transformation")
Book Extract: A successful launch story
Though a launch requires coordination among many departments, it is generally done like any other marketing activity - in a siloed, process-heavy fashion. Here's how Volkswagen redefined its launch st
 "Book Extract: A successful launch story")
 "The mobile advertising dilemma")
 "Walmart joins the loyalty landscape")
The future of retail is retail everywhere: Harley Finkelstein
Interview with Chief product officer, Shopify
 "The future of retail is retail everywhere: Harley Finkelstein")
 "Google shopping campaigns")
 "Building an all-star team")
 "Watching events together produces stronger emotions")
 "The Strategist top five")
Keeping it simple
Japanese auto makers are experimenting with shop floor flexibility to keep costs on a tight leash
 "Keeping it simple")
Skill India: More course options for traditional jobs on anvil
As may as 40 centres across 15 states offer skill courses in masonry and carpentry alone
 "Skill India: More course options for traditional jobs on anvil")
Going beyond likes and tweets
Traditionally-distributed brands find an effective digital RoI in e-commerce
 "Going beyond likes and tweets")
Gender pay gap in IT sector is 29%
Strong need to create equal opportunities for all employees and specially women: NASSCOM President
 "Gender pay gap in IT sector is 29%")
Localised ads market gets its shooting STAR
Major broadcaster, STAR India, is eagerly presenting its service of localised channel feeds to advertisers and agencies. Brand-owners say these need to be tested
 "Localised ads market gets its shooting STAR")
INSEAD new exec education programme for India
Programme will enable foreign businesses entering India to be operational and competitive from day one
 "INSEAD new exec education programme for India")
 "Half-time, 2014 - Where is the consumer headed?")