Page 223 - News

Getting off on the right foot

As the Indian footwear industry becomes more organised, players are honing their forecasting, distribution and display skills to woo the fashion-conscious buyer

Malaysia Airlines: Miles to go for salvaging brand

After two disasters in a span of five months, the airline has the uphill task of redeeming itself, reversing the slide in its financials as well

Coromandel extends finance support to local school

Coromandel and IIM-A Alumni Association to contribute Rs 3.5 cr each to school's corpus

Brands back to feature phones

Targeting users of feature phones, brands are choosing the very Indian habit of missed calls over Western tools, for their mobile phone campaigns

Philips sees healthcare results recovery by year-end

The new tech-savvy CFO

Armed with sophisticated tools and applications, CFOs can automate time-consuming back-office processes and help businesses align their digital transformation with future goals

Fourth wave of handset ads

Smaller handset players are following in the footsteps of indigenous leaders and increasing their mainstream marketing spends

A rough ride to the future

Good advertising is good storytelling

Don't worry about the digital world. Google, Facebook, Yahoo! are just places to make the stories interactive and generate word-of-mouth

Gamify your CRM system today

Dream, adjusted

How tall you stand changes how you make decisions

The Strategist top five

We were wise enough to understand that India is hard to understand: Andy Palmer

Interview with EVP & Chief Planning Officer Nissan Motors

Book Extract: What employees really want

Smart managers recognise their employees as fully mindful human beings who care about doing a good job instead of seeing them as lesser minds who care only about getting a paycheck, says a new book

1630 IITians can create Rs 16,000 cr of economic value: Goenka

The head of automotive & farm equipment sector of M&M was addressing students who graduated from IIT Madras this year

India's first virtual tech university taking shape

Seven IITs, Indian Institute of Science team up for the project

Shyamal Majumdar: In defence of Indra Nooyi

There is no guarantee that a stay-at-home mom would 'have it all'

Crompton takes battle to rivals with hive-off

While the Avantha Group company has large exposure in fans and lighting, it will be keen to ramp up its branding for small home appliances like irons, kettles

VW eyes Apple-like updates with speed team

With a special task force, VW will change the industry's traditional approach to revamp models every seven years