It's the same technological conundrum facing so-called mobile wallets
Social media engagement can subsidise the marketing effort and can become the lead nurturing outlet that a 'push' industry like insurance needs
Interview with Global managing director McKinsey & Co
THE GOOD STRUGGLE: RESPONSIBLE LEADERSHIP IN AN UNFORGIVING WORLD
Cutting prices by externalising the cost of operation on to cheaper labour markets is not sustainable, says a new book
Big Data is seen by marketers as a tool for creating targeted and effective advertising. Will it ultimately prove advertising's relevancy? Or is the obsession with Big Data only hurting the industry?
By taking three simple steps - increasing frequency, involving senior leadership and bringing in transparency - corporations can make their performance review processes more robust
In the second part of this three-part series, Sanjay Dawar and Anurag Gupta explain how advanced globalisers differentiate themselves in the marketplace to establish a recognised global brand
Beats half a dozen firms to secure the Rs 29-cr deal with IIMs
The men and women in black were in action but not for the Abby Awards that Ogilvy & Mather (O&M) took home 15 times but the Kyoorius D&AD Ad Show, which was held here on Thursday
Who should get the credit for an innovation? Should it be the one who conceptualised it or the one who commercialised it for public use?
Not all big spenders in India are on board as they feel that the sport still has some miles to go before becoming central to their media plans
Industry wise hiring sentiment was muted across all the major sectors except ITES and IT sector.
Interview with CEO of JWT, South Asia
The channel has been consistently growing its viewership in an otherwise dull spell