Page 290 - News
 "Suzuki bikes: All for brand recall")
 "Internet+TV: Source for brand info")
Titan readies own brand in premiumisation bid
It will soon launch its first Swiss brand to play in the Rs 8,000-25,000 range
 "Titan readies own brand in premiumisation bid")
Australia, USA, UK most expensive for foreign students
Living costs, exchange rates, inflation along with tuition fees to be factored in when planning
 "Australia, USA, UK most expensive for foreign students")
Good start for pre-placement offers at IIM-C
58 offers, including 11 pre-placement interviews, have been recorded so far
ICAI begins campus placements
According to an ICAI statement, placements would be held in August-September at 16 more centres across the country
Chhota Bheem hits franchising jackpot
The kid avatar has made its parent Green Gold's stories more saleable to networks
![[object Object], hits franchising jackpot](https://bsmedia.business-standard.com/_media/bs/img/article/2013-08/12/full/1376319630-3671.jpg?im=FeatureCrop,size=(328,185) "[object Object], hits franchising jackpot")
We had to reinforce trust; such is the category: Manoj Gaur
Interview with MD, Gaursons India Ltd
 "We had to reinforce trust; such is the category: Manoj Gaur")
The global talent challenge
With increasing globalisation, maintaining a competitive edge without the right kind of talent is like fighting a battle without arms
 "The global talent challenge")
Most firms don't have a plan to ensure employee wellness: Andrew Heard
Interview with, MD, Asia Pacific Benefits Towers Watson
 "Most firms don't have a plan to ensure employee wellness: Andrew Heard")
It's all in the DNA
The real reason for success or failure lies within - that is, in the culture of a company, says a new book
 "It's all in the DNA")
Damage control
Product recalls have serious financial implications for companies. With consumer safety and brand perception on the line, ensuring timely action and customer convenience can mitigate the costs involve
 "Damage control")
Instant gratification in installments
In a 'credit-sparse' environment companies turn to EMIs to promote sales. But they are a double-edged sword
 "Instant gratification in installments")
Supporting creative failures
What are the barriers for an organisation that wants to promote a culture of experimentation?
Neuroscience can improve the ROI on advertising: Gayathri Swahar
Interview with, Director, Nielsen NeuroFocus, India
 "Neuroscience can improve the ROI on advertising: Gayathri Swahar")
Mid to senior level employees can expect 10-20% salary hike: Study
57% women and 61% men said lack of career growth to be the prime consideration for leaving an organisation
 "Mid to senior level employees can expect 10-20% salary hike: Study")
IIT tuition fees just 26.5% of expense on students
IITs spend Rs 3.4 lakh on a student yearly, while tuition fee is Rs 90k
 "IIT tuition fees just 26.5% of expense on students")
Students not affected by new JEE pattern: MHRD
Says percentiles are a good basis of comparing different boards and they are non-discriminatory
 "Students not affected by new JEE pattern: MHRD")