Suzuki bikes: All for brand recall

Increasing its ad spends to a reported Rs 120 crore, Suzuki Motorcycle India (Suzuki) has unveiled its integrated brand campaign to shore up its brand image, ahead of the festive season. The TVC will feature actor Salman Khan. Atul Gupta, executive vice-president says, "This is a very important chapter for Suzuki two-wheelers. In a market where product differentiation is minimal, brand recall is important. The customer must recount the brand while making purchase decisions. This is a significant step towards building a strong brand to double our market share"