Internet+TV: Source for brand info

If there is a surface, small or large, there is a marketer figuring out how to use it, says Ipsos Open Thinking Exchange. Ads have appeared on eggs, in bathroom stalls, on people's foreheads! Most of us learn about new brands from more predictable places, though. Ads on Internet and TV rank as the first and second source of new brand information according to Ipsos. The top three ways people in India learn about new products has the Internet at 75 per cent, followed by TV advertising at 74 per cent and then friends and family at 55 per cent finds. TV shows and movies introduce new products to 52 per cent of the those surveyed, while 49 per cent cite social networks, 48 per cent retail stores and 47 per cent magazine advertising. The audiences overlap in a multimedia environment.