Page 351 - News

B-schools and the paralysis of analysis

WHAT THEY DON`T TEACH YOU AT B-SCHOOL: Kamal Mansharamani

Critics don`t make good artists

MY WORST STRATEGIC MISTAKE... AND WHAT I LEARNT FROM IT

Indian brand idols

Hansa`s new celebrity survey promises to help marketers spot the right star for their brand

Artistic value addition

Campus Diary

Designed for success

B-schools create leaders in spite of themselves

What they don`t teach you at B- school

Humour is the BEST POLICY

IIFT In Kolkata

The work-ex factor

POW-WOW

Tata brands vault to $6 bn

Premium uppers in the sole market

Raise The Bar

CAMPUS DIARY

Backs against the wall

Sometimes it`s better to lose

WHAT THEY DON`T TEACH YOU AT B-SCHOOL

Innovative ideas

SPARKS

A celebrity

CAMPAIGN LOGIC

THE STRATEGIST QUIZ

Boosting brand positioning

AGKSPEAK

Offer open. Will stocks last?