Page 356 - News

Still cool?

CAMPAIGN LOGIC: Dabur Coolers

Why MBAs are like the scriptures

WHAT THEY DON`T TEACH YOU AT B-SCHOOL: Harinder S Sikka

A great take-off opportunity

CAREERS

Daikin to spend Rs 5 cr on marketing initiative

Campaigns across countries

BOOK EXTRACT

`Insularity is dangerous`

Plane sailing?

Scope absorbs graduating students

Anil Urs: The ace in the game

BACKSTAGE

Hold that smile!

CAMPAIGN LOGIC

Life`s good for LG

B-schools don`t teach you to manage your boss

WHAT THEY DON`T TEACH YOU AT B-SCHOOL

An IIM cartel?

Frothing at the mouth

Cola majors are taking each other on through a campaign of Star Wars

Pepsi, Hind Lever in ready-to-drink push

eBay to hike marketing budget

`The Kolkata ad market is print-reliant`

FIRST PERSON/ FROM THE AD WORLD

Bonsai now comes with a label

Post script

The Strategist biz quiz

Check your business intelligence quotient and win a prize