Page 357 - News

One size does not fit all

MY BIGGEST STRATEGIC MISTAKE AND WHAT I LEARNT FROM IT

`Build on existing strengths`

The obsolesence of market shares

THINK TANK

Hangover blues

Need for efficient project management stressed

Repairing Reliance

`Not everybody makes it to the CEO slot`

WHAT THEY DON`T TEACH YOU AT B-SCHOOL

On managing brands

B-SCHOOL BEAT

What makes an entrepreneur?

In praise of long engagements

TALKING POINT

Coke`s taaza take on Maaza

Insead comes for `participants`

Kanika Datta: Management cant vs information

SWOT

`On average we do at least one new pitch every month`

FIRST PERSON/ FROM THE AD WORLD

Next in line

B-schools don`t teach courage

WHAT THEY DON`T TEACH YOU AT B-SCHOOL: Aparna Piramal

Philips cranks up the volume

How the electronics major doubled market share in under four years

Musical chairs

A step-by-step guide to ensuring that job rotation works in your organisation

The Strategist biz quiz

Check your business intelligence quotient and win a prize

Wipro consumer biz will build on successful brands