Page 358 - News

On the health curve

Packaged milk brands launch buttermilk and yoghurt drinks

Beyond news

News channels air soft shows to increase viewership

Prime time to be a patent attorney

CAREER OPTIONS

Cost`s a fortune

A cost control exercise helped M&M`s farm equipment division halve its break-even point

How to become a talent magnet

BOOK EXTRACT

Go through change processes systematically

MY BIGGEST STRATEGIC MISTAKE AND WHAT I LEARNT FROM IT

Flashback

ICICI Bank ramps up cash management network

Madhukar Sabnavis: The power of media content

Brands need to find ways to make news

Market candy

Candico India hopes to taste success by increasing its geographical reach

By design

B-schools can`t teach you common sense

WHAT THEY DON`T TEACH YOU AT B-SCHOOL/ Salil Kapoor

Pulse of the youth

Racing ahead

Why sedans are speeding out of car showrooms

Mind reader

THINK TANK/ V Seenu

Challenge the paradigm

MY BIGGEST STRATEGIC MISTAKE AND WHAT I LEARNT

BPOs, parent's marketing fronts

Pedal pushers

TI Cycles is wheeling up a new strategy to tackle a slack market

Look ma, fair hands

B-grads find Ambanis, HLL less charming