Page 360 - News
All that jazz
How a television serial on Sony Entertainment Television became the hottest brand launch of the year
Playing a fare game
Will Air Deccan`s value proposition it sustain a change in weather?
Riding on emotions
Smart, Indianised communication has helped Chevrolet drive into customers` hearts
Sour berries
Leh Berry`s far behind its competitors, but it hasn't given up yet
Fizzling out
Why did Derby respondents pan Vanilla Coke?
Shyamal Majumdar: Measuring the mind
THE HUMAN FACTOR
Back to the future
THE NINTH BRAND DERBY-II
In fifth gear
THE NINTH BRAND DERBY-II/ The new Honda City came up tops in the Brand Derby. Here's why
The Xing factor
THE NINTH BRAND DERBY-II/ The Santro found favour with Derby respondents ? again
Petra, not petrol
THE NINTH BRAND DERBY-II/ Derby respondents hit the brakes when it came to rating Fiat`s new car
There`s life in the old boy, still
THE NINTH BRAND DERBY-II/ How a 100-year-old brand was made to learn new tricks
`Look at the cultural perspective`
MY BIGGEST STRATEGIC MISTAKE ... and what I learnt from it