ENTREPRENEURSHIP
WHAT THEY DON`T TEACH YOU AT B-SCHOOL: CHAITANYA (CHET) KAMAT
How retail chain Shoppers` Stop tackled attrition of its front-line staff
INSEAD SPECIAL
CAMPAIGN LOGIC
Fabric manufacturers are advertising to push sales
WHAT THEY DON`T TEACH YOU AT B-SCHOOL: Nitin Gupta
B-SCHOOL BEAT
Lakme touches up its beauty salon business based on past learnings.
CURRICULA
CAMPAIGN LOGIC
GUEST COLUMN