CAMPAIGN LOGIC/ Liril's new campaign is an attempt to refresh a waning market
STRATEGY SPEAK/ Naresh Malhotra
B-SCHOOL BEAT
WHAT THEY DON`T TEACH YOU AT B-SCHOOL/ PRASOON JOSHI
Upfront
UPFRONT
TURNAROUNDS
THEME/BANK VRS
THE CONSUMER
RESOURCES
CAMPAIGN LOGIC/ Will fresh advertising and a new variant take Saffola to more kitchens?