Page 388 - News

Airtel Digital TV tries out an ad-driven PPV

Airtel Digital TV's PPV preview screen will allow the customer to choose between an ad-supported viewing for free and a paid, full-screen viewing of the movie

Vernacular print and digital media grow more relevant for brands

Dismal ad-spend growth has hit the non-fiction genre on TV the hardest. Overall ad spends will continue to grow slower, according to the year's first-half numbers

XIMB to offer two-year global management course

Reach and service to help Xerox re-invent India biz

Once known for its photocopier machines, the company is only too aware of the need to transform itself and fast. India poses an additional challenge with its expanse

The top 10 business bestsellers

"Gaining consumer trust is no child's play"

Holistic innovation

Innovation often fails due to overemphasis on products and services. Reworking the business model may work better

Leading with conviction

Great organisations are built on people who act like leaders and speak up even at the risk of sounding stupid

We are no longer in a world of step changes; we have a curve of changes: Nick Vale

Interview with Global planning director, Maxus

Licence to grow

Brand licensing in India takes off as marketers begin to invest in developing indigenous properties

Is it possible to restore balance?

The debate surrounding the right retainership model for the advertising business refuses to die

HUL's legacy brands foster more trust

Relatively new brands of HUL, such as Closeup, play second fiddle to other legacy brands such as Colgate from Colgate-Palmolive and Vicco

Star, Zee, Colors and Sony fight it out on weekends

Reality shows in prime-time divides advertising moneys and viewership but might help the overall industry

Virgin Atlantic announces scholarship for Indian students

Calls students to share their vision on the use of education to address world's problems

Star Bazaar, too, has a pre-paid card now

If designed well, pre-paid cards can ensure frequent visits by the consumer, with scope for additional purchases by the same consumer

The gloves come off in the Saffola-Fortune bout

Adani Wilmar has gone on an offensive tackling the competition

Executive education programme cycle gets longer at B-schools

Days for open programme almost over, custom-made module more in demand

RTE has brought improvement in education sector: MHRD

Student's corner

Is joining a B-school the best bet during a downturn?

CAA KWAN to manage Akshay Kumar's endorsements

CAA KWAN will manage his commercial engagements including live appearances, in India and internationally