Page 397 - News

When HR meets economics

A Deloitte study shows why HR leaders need to think like economists

Age-old problems

India's aged rulers don't seem to have cottoned on to the winds of change

Goafest panel refuses to invade sanctity of the ABBYs, upholds awards

After the fest, there were complains against ads for DHL & Electrolux done by BBDO, DDB respectively which were allegedly copies of international campaigns done by O&M

B-schools tap alumni power to raise institutes' profile

Apart from raising funds for their alma mater, the alumni help in attracting students to the institutes and arrange financiers for funding their education

Student's corner

Is the concept of summer sabbaticals for faculty at industry a good idea?

HR leaders need skills to add value to cross-border deals: Mercer

Cross-border deals represented 36% of overall deal activity in 2012

India to be LG's third largest market in 3 yrs

Korean major expects sales to go up to Rs 25,000 cr, showcases tech prowess

Meet the new winners

Small agencies have come into their own, as was evident during the recently concluded Goafest

Big Bazaar's new shopping scheme finds takers

To join 'Big Bazaar Profit Club', a customer has to pay Rs 10,000, after which he can shop for Rs 1,000 a month for 12 months

Chennai, Kolkata teams win value game

Grab top slots ahead of Mumbai, Bangalore franchises this year: Brand Finance study

The double-edge sword called marketing

Talentedge to set up 10 more centres in Guj

ELC at Ahmedabad is spread over an area of over 2, 200 sq ft and will look to offer education and training for secondary, higher secondary and under graduate students

The top 10 business bestsellers

"Building trust is very important in the travel booking category"

Best campaign: Goibibo.com

Should advertising awards be scrapped?

Controversy has often dogged advertising award shows but this year's Creative Abby Awards has broken all records in terms of the number of entries deemed fake - either because they didn't have client

Connect differently

Social media listening in and customer analytics lead to proper allocation of marketing and sales resources

In our business, people's emotions cannot be ignored: Diane Scott

Interview with executive VP & chief product and marketing officer, Western Union

Balancing act

In a fiercely competitive and hugely diverse international market, businesses need to localise global strategies to win new consumers

In search of profitability

E-commerce players are trying new tricks to make their businesses self-sustaining

Rot in the ad world

The author takes a hard look at plagiarism, scam ads and everything else that's wrong with India's advertising industry