Page 399 - News
Trai this for a change
A recent Trai notification seeking to put a 12-minute per hour cap on advertisements on TV channels has kicked up a storm in the Indian broadcast industry. Here is what it means for the stakeholders
 "Trai this for a change")
 "Make email marketing work for you")
My Best Campaign: Minakshi Achan
"People live in hope and our campaign reflects that hope"
 "My Best Campaign: Minakshi Achan")
The mobile phone will soon emerge as a key advertising tool: Srikant Sastri
Interview with, Country Chair, VivaKi
 "The mobile phone will soon emerge as a key advertising tool: Srikant Sastri")
The customer matrix
It is vital for a business to identify would-be consumers who might be looking for services or products it offers, says a new book
 "The customer matrix")
Crisis in HR
If HR truly wants to add value to business and improve its reputation, it must transcend its functional boundaries
 "Crisis in HR")
CavinKare seeks cutting edge with salon brands
Big expansion plans for Green Trends, Limelite; third brand coming
 "CavinKare seeks cutting edge with salon brands")
Honda shakes off the blues
Automaker entering segments where it has been absent so far - both in cars as well as two-wheelers
 "Honda shakes off the blues")
M&S boosts sub-brands
The British retail brand has gone in for focused segmentation to ease navigation by shoppers
 "M&S boosts sub-brands")
IIMs seek liberty to elect directors
Government interference seen taking sheen off IIMs
 "IIMs seek liberty to elect directors")
Almost 70% of luxury watch market in India is for men: Olivier Bernheim
Interview with Global CEO & president, Raymond Weil
 "Almost 70% of luxury watch market in India is for men: Olivier Bernheim")
Trend reversal: IIM-L reduces fee by 10%
The fee reduction has been effected for the flagship PGP in Management and PGP in Agri-business Management (ABM) courses
In ad fight with Reckitt, HUL brass called to court
Calcutta HC notice to HUL asking its top executives to be present on April 26 to clarify why the company wasn't carrying disclaimers in its commercials for Vim
Content marketing redefined
Beverage major Red Bull wants to recover much of its marketing costs through content sales
 "Content marketing redefined")
Sales a dirty word for management grads
Students keep refusing job offers till the final months and when nothing exciting comes their way, they take up the sales portfolio offer
 "Sales a dirty word for management grads")
Saïd B-school goes online way
The B-school wants to deliver more content online, to students and alumni; aims to launch courses online
IIT-Gn bags $500k grant from US firm for fire safety research
The grant has been offered to develop fire engineering laboratory and other fire safety research and education initiatives
Incredibly unsafe
With a growing reputation for lack of personal safety, India is losing out in ways the tourism industry may not have grasped