Page 403 - News
Maruti takes in-film branding to next level
Ertiga is the central character in Mere Dad Ki Maruti
 "Maruti takes in-film branding to next level")
Shirk-from-home
The Yahoo! CEO had enough reason to ban work-from-home, but she could have communicated it better than the all-or-nothing email
Creativeland Asia opts out of Goafest
Sajan Raj Kurup steps down as digital jury head too
Dean faculty Ajay Pandey to be IIM-A's new acting director
The dean faculty will takeover from April 1 after Barua steps down
 "Dean faculty Ajay Pandey to be IIM-A's new acting director")
 "Taproot to be Pepsi's creative agency for IPL campaign")
Employability evaluation catches up
Students and colleges are taking steps to ensure they join the workforce immediately after graduation
 "Employability evaluation catches up")
GlobalNxt University to offer new courses online
The new courses to include undergraduate, post-graduate and doctorate programmes, to be offered online
 "GlobalNxt University to offer new courses online")
Most IIMs vote for umbrella body
Move for council to be discussed with HRD ministry on April 1
 "Most IIMs vote for umbrella body")
How Fox Star is planning to crack the Indian code
The studio is looking to do seven to eight Bollywood projects and four Tamil films in the next three years
 "How Fox Star is planning to crack the Indian code")
Advertising strategy: Facebook wants to know what you didn't post
The social networking site is no longer relying solely on what its users reveal about themselve
 "Advertising strategy: Facebook wants to know what you didn't post")
ASCI shows its teeth, finally
After 28 years, the ad industry's self-regulatory body appears to be getting its act together with a stringent monitoring system and a quick redressal procedure. But is this enough?
 "ASCI shows its teeth, finally")
 "\"Digital media makes it easier for brands to be more likeable\"")
Oxford Executive MBA delivers first module in India
The new week-long Operations Management module is taught through a series of 'live' case studies and includessessions with a range of companies
Our top line should grow to about $1 bn in 5 years: Sudhanshu Vats
Interview with Group CEO, Viacom18 Media
 "Our top line should grow to about $1 bn in 5 years: Sudhanshu Vats")
AirAsia's 'brand' new flight
Low-cost positioning is passé. Brand experts suggest ways in which the airline can differentiate itself in the minds of customers
 "AirAsia's 'brand' new flight")
 "Self-discipline versus regulation")
Align goals with vision
Your organisation has a forward-looking strategic plan. Make sure employee goals are aligned with it
 "Align goals with vision")
E-commerce is an evolution, not a revolution: Gianfranco Casati
Interview with group chief executive (products), Accenture Global
 "E-commerce is an evolution, not a revolution: Gianfranco Casati")