Page 494 - News
Teething troubles for Hero rebranding
Splendor sales have been slipping for some time due to what analysts say customer discomfort about the missing Honda name
Yamaha woos women power
The Ray joins the bandwagon in a country where nearly a third of the 2.56 million scooters sold are bought by females
Facebook in bid to give more bang for ad buck
While the social media giant says 70% of campaigns gives a return on ad spend of three times or more, many feel Facebook has still not managed a consistently successful model
How Micromax cracked the code
In just four years, the mobile, tablet - and now TV - player is giving multinationals a run for their money
YouTube to serve niche tastes by adding channels
It is part of YouTube's strategy, started a year ago, to lure television viewers and advertisers
Royal Enfield revs up
The leisure bike maker has now set its sights higher: it wants to be a global brand
CavinKare does it again
CKR, who is best known for selling shampoo in 50-paise sachets, hopes to repeat the magic with milk products
Can the new Alto 800 help Maruti ride out the storm?
The new model, to be launched tomorrow, comes at a time when the carmakers market share in the entry segment has been dropping
The price warrior is back
AKAI has come back to India yet again. Will it be third time lucky?
Little masters of the market
The world over, small brands have challenged the big boys. India is no exception
Officer's Choice on a high
With the headache over a long legal battle gone, the world's largest-selling whisky brand has drawn up major expansion plans
Volkswagen gears up to change India strategy
New small car, Up, to have increased length even as the company explores a mini-SUV for the Indian market
Lots to play for after the game
Even though he has uttered the R-word, Sachin Tendulkar's brand appeal is safe
The water-plus effect
Eureka Forbes is now working on ?extras? such as taste and controlled temperature of water to differentiate itself in a crowded market
Bajaj Electricals set to launch separate brand for rural India
There is a scope for an economy brand that would change the nature of the consumer electronics business in rural India: Shekhar Bajaj