Page 495 - News
Fresh innings for brand Yuvraj
The cricketer's brand value has surged as he has become the ambassador of hope and courage, but some say the sympathy wave won't last long if he does not do well on the field
Transcendental brands
One brazen brand that has got national, even international recognition (it won a Cannes award) with a wanton religious connotation is Cycle Agarbatti
Why Anchor is struggling to find buyers
The oral care portfolio has been on the block for over a year now in a market where everybody wants to get in
Megamart's major shift
The chain wants to shed the perception that it sells only old stock at discounts
Meru in search of profit track
The cab services company is tweaking its business model and services to come out of the red
Honda on track to be a hero
Dream Yuga has helped it beat TVS and Bajaj in the two-wheeler market. It is also the first step for Honda to achieve its stated intention of claiming the crown from its former partner, Hero MotoCorp
Caffe Bristot set for debut in India
To start with, Caffe Bristot will be launching its complete range of coffee beans and cafe branding for Indian cafes
Star power or starry-eyed?
Several small brands have been tying up with big brand endorsers. Is this just a fad?
Crime pays on television
Advertisers are tuning in to crime serials - the new weekend chart toppers
The 'Utterly butterly' story
When the tag line was coined, V Kurien only said "I think it's utterly mad but if you think, it will work, go ahead"
Sony gets its mojo back
Multi Screen Media is on a high with the success of KBC, IPL and fiction shows. But experts say it still has to crack the code in the regional space
Samsonite hopes to bag the high-on-fashion segment
That's the reason for the Hartmann and High Sierra buys
Amway cracks the consumer code
Its model has come under intense scrutiny in recent months, but the direct marketing major attributes its success in India to strict quality control and aggressive brand-building
Merc goes down the pyramid
B180 Sports Tourer, launched yesterday, would cost Rs 21.49 lakh-plus
Tesco's imprint in Star Bazaar grows
From private labels to IT backbone, the Tatas are getting valuable lessons from the world?s third-largest retailer