Page 496 - News
OOH: Hoping against hope
Billboard players are putting up a brave face at a time when things are exceptionally bad
The making of London 2012
How the designers of the Olympic logo broke the rules to send out a message that the Games were no longer just for the elite
Nokia digs for gold at bottom of the pyramid
The Finnish handset maker is out of the top spot globally, but is still going strong in India, courtesy 'Asha'
Porsche locality
It's always been the 'other' premium German brand in India, but Porsche is making a fresh start. The upcoming Macan, a compact SUV, could provide just the volume fillip the car manufacturer needs
Makeover at Big Bazaar
India's oldest hypermarket chain is trying hard to be in tune with customers who are now asking for a better shopping experience
Fresh 'Aer' in air care market
Why Godrej, which gave up Ambi Pur two years ago, re-entered the category
The battle for niche oral care
Hindustan Unilever's entry into the sensitivity and mouthwash segments is a wake-up call for Colgate, GSK and Johnson & Johnson
IndiGo sticks to the basics
A signature cocktail of on-time performance, clean aircraft and good on-board service has helped India's youngest airline become the largest
Mahindra's brand play
The group is using sports as a key tool to promote its corporate brand the world over
Big Mac's different strokes
McDonald's is adopting differential pricing, new formats and designs to stay relevant to customers who are spoilt for choice
Boom in Marathi channels
Growth in both revenues and audiences picks up
Focus on aam aadmi
KBC 6 makes a tactical move from greed to the need for money
Keeping suitors at bay
At a time when consolidation is the name of the game, a few small agencies like TapRoot and Creativeland are refusing to partner any of the big groups
Kraft's premium chocolate bet
After Oreo and Tang,Toblerone will be the third brand from the Kraft portfolio to be integrated with the Indian entity