<OL type=1>
<LI>Customerisation, Community, Channels, Competitive value and Choice tools put together are called _______? 
<LI>Name the product that was unveiled in September 2005 in the

The Strategist Quiz #034

Business Standard

Indian students understand the value proposition of the management programme very well, says Paul Danos, Dean, Tuck School of Business, Dartmouth, which was ranked 15th by the latest Financial

`Dangerous to have non-researching faculty'

XLRI Jamshedpur, in association with The Institute of Cost and Works Accountants of India, organised XLRI Finance Seminar 08. 


XLRI Seminar

Zodiac Clothing is planning to launch a brand for the domestic market soon. The company plans to target urban consumers in the age group of 30-35 years with the new launch. 


Zodiac to launch new brand

The Indian School of Business (ISB) has launched a new Centre of Excellence for Leadership Innovation, and Change (CLIC). 


ISB launches new centre of excellence

<OL>
<LI>Which is the only Indian company to host an annual all-expenses-paid meet for its customers, calling the event the C-Summit? 
<LI>In 1964, this person and the brand he created made

The Strategist Quiz #035

THIS WEEK: THE DIGITAL ACCESSORIES MARKET IN INDIA

Strategic tools for the practising manager

<OL>
<LI>The 5Cs of Convergence Marketing, propounded by Yoram (Jerry) Wind, Vijay Mahajan and Robert E Gunther in their book Convergence Marketing: Strategies for Reaching the New Hybrid

Answers to last week`s quiz #034

This June, the University of Pune (UoP) could become Indias first state university to have a full-fledged campus on foreign shores. 


University of Pune to set up campus abroad

Even before the final placement (scheduled in early March), about a fifth of the 250 odd students of the 2006 batch of IIM-Bangalore, who would be graduating this year, have managed to secure job

Top firms grab 50 IIM-B grads early

The most inspirational book I've read is Sir Richard Branson's Losing My Virginity.

The BOOK that inspired me

The list of companies which believe that Brand Tendulkar doesn&#39;t work for them anymore has grown further.

Off-field hit: Companies shun Brand Sachin

With foreign universities looking to establish base in India, Indian B-schools are taking advantage of their India&#39; interest.

`We will teach the value of job creation`

P>Marketing organisations typically invest a lot of money in creating the right tools needed by the sales force and the channels, as well as content for their own lead generation and branding campaigns.

Chetan Saiya: Using marketing assets effectively

Global soft drinks major Coca- Cola is going for a major re-branding of its packaged drinking water, Kinley, to push sales on the purity' plank.

Coca-Cola brings `purity` into Kinley

Press Trust of India

Even as Gujarat aims to be called the biotech hub&#39; of the country, high attrition rates among employees and smaller pool of qualified professionals in the state have led a group of clinical research professionals to collaborate with the Gujarat State Biotech Mission (GSBTM) in setting up the state&#39;s first private-public partnership (PPP) institute for clinical research.

Gujarat to have first PPP institute in clinical research

The IBR Institute of International Business Relations, a business school at Steinbeis University in Germany, would start its global MBA programme in India from this September.

IBR to start global MBA course in India in Sept

Diageo India, the wholly-owned Indian subsidiary of world's largest liquor maker Diageo, targets sales of #500 million (Rs 4,154.9 crore) in three years.

Diageo targets Rs 4,155-cr sales in India

<OL type=1>
<LI>What is the act of commandeering a brand from marketing professionals and driving its evolution called? 
<LI>The founder of this Rs 3,000-crore business group had no formal

The Strategist Quiz #040

<OL type=1>
<LI>Richard D Fairbank, CEO, Capital One 
<LI>Pepsodent introduced free dental insurance with purchase of a toothpaste tube in 2003 
<LI>It created the category called

Answers to last week`s quiz #039

GOOD TO GREAT Author: Jim Collins Publisher: Harper Books Price: Rs 648 ISBN: 0066620996

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