Answers to last week's quiz #034

1. The 5Cs of Convergence Marketing, propounded by Yoram (Jerry) Wind, Vijay Mahajan and Robert E Gunther in their book Convergence Marketing: Strategies for Reaching the New Hybrid.
   
   
2. The Motorola ROKR. It was a joint effort between Motorola and Apple Computers.
   
   
3. All are cartoon characters with whom brands in India in the online space are associated with. They've been developed by Mumbai-based Phonethics.
   
   
4. Larry Brilliant, head of Google.org, the charitable wing of Google
   
   
5. Shark oil
   
   
6. Vertical merchandising
   
   
7. A case of Sherry wine is given each year to the Poet Laureate of the UK
   
   
8. They both were initially sponsored by the UK company, Whitbread, and were called Whitbread Round the World Race and the Whitbread Book Awards.
   
   
9. The Wagh Bakri tea
   
   
10. The Alpha chip manufactured by Digital Equipment Corp

There were 11 all-correct entries for the strategist quiz # 34. The winner s who will receive a copy of The Game Plan are: Arun P V, Bangalore; Mamta Ghosh, Gurgaon; Ramranjan Sharma, New Delhi; Pankaj K Joshi, New Delhi; Mohammed Islam, Patna; Shilpa Pakalkar, Mumbai; Anshu Bhardwaj, Mumbai; Chandrasekhar Sridhar, Mumbai; Ankit Jain, Jamshedpur; A R Srinivasan, Chennai. Arun P V, Bangalore also wins Rs 2,000.