The Strategist Quiz #040

1. What is the act of commandeering a brand from marketing professionals and driving its evolution called?
   
   
2. The founder of this Rs 3,000-crore business group had no formal education. He worked as a domestic helper with a Pune money lender when he was 17; subsequently he peddled electrical supplies door to door and, along with his brother, set up his first unit in a cowshed in the early 1950s for a defence contract. Identify him.
   
   
3. Which company did not suffer any casualty during the collapse of the World Trade Center (9/11 bombings) because of an emergency response programme it followed?
   
   
4. Which company deploys an approach called "three minutes"? It combines observation with detailed interviews to learn what end users are doing three minutes before they use a product and three minutes after.
   
   
5. Which company that started its business in the mid-1880s was often called "the Cash"?
   
   
6. Which company helped manufacturers of flexible foam for the furniture and bedding industries with a bio-based alternative to polyurethane materials and invented a new alternative ingredient for polyurethane foams made from soybean oil?
   
   
7. Which company's think tank labs are known locally as the "Silicon Bluff" for its cliff top location in Memphis, USA?
   
   
8. Who helped eradicate the problem of the 'blade mafia' in one of the Indian states?
   
   
9. Which business book has the foreword written by Senator John McCain who is in the race for the US Presidency?
   
   
10. Name the Suzuki car model on which the Maruti 800 was based.
    
                           (Click here for Answers)

Ten all-correct entries will receive a copy of Scott Thorpe's How to Think Like Einstein, published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Please send your entries to strategist@bsmail.in. All entries must carry the full postal address of the contestant. Last date for receiving entries: 2 April. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.