Sign term sheet to buy up to 95% stake Rs 15,000-20,000 cr valuation seen
With a new TV campaign that breaks today, the brand moves away from its ¿less serious¿ positioning and urges consumers to ¿jump¿
Make sure that meetings don't turn into meaningless babble
Second attempt in three years by Thums Up-creator Ramesh Chauhan to revive his soda business
Interview with CEO, DHL Express Asia Pacific
Thanks to the extended downturn, we seem to be moving into a phase wherein we feel comfortable with less
With a new television campaign, DishTV is looking to own the platform of entertainment
Power moves
Ad rates are certain to go down as there are question marks over how far the juggernaut can really go
As the big players tweak their strategies, low-cost offerings have queered the pitch in the category. So where is the tablet PC market in India headed?
Cheeka is now promoting 'instant connections', while helping a young boy and girl connect
Fewer cos visit second-rung institutes for campus placement this season
It¿s not just the tangible assets that suitors will pay for, but also the brand value created over the years