Asian School of Business Management (ASBM) will launch Bachelors and Master degree courses in Social Works at a campus adjacent to its existing premises on the outskirt of the city. The course quality will be benchmarking with the Tata Institute of Social Science, a premier social science institute in the country, said Bisawjit Pattanayak, group director, ASBM.

ASBM to launch new course in social science

Business Standard

Indian Institute of Technology-Kharagpur (IIT-KGP), the oldest IIT in the country is set to create a science hub in Kolkata at a cost of Rs 350 crore.

IIT Kharagpur to invest Rs 350 cr in science hub

To prepare students for tomorrow&rsquo;s job scenario, i-Nurture Education Solutions Pvt Ltd- formerly known as Toonskool- a Bangalore based education firm, has tied up with Arya School of Management and Information Technology (ASMIT), a city based technical institute to start two year MBA courses in Creative Sciences and Financial Services.

ASMIT launches MBA in Creative Sciences

Marc Nassif watches an audio clip every morning that encapsulates the experience of the owners of Renault&rsquo;s latest premium offering, Fluence. The managing director of Renault India spends 15 minutes to an hour watching this clip to understand the nuances of the Indian consumer.

Renault's top-down drive

Since the introduction of Apple&rsquo;s iPad in 2010, tablet PCs have been dominating retail shelf space and hogging buyer&rsquo;s attention.

Laptops dress up to woo tablet buyers

A husband, a wife, a young man and a murder. It has all the makings of a classic crime story. Or shall we say, a media campaign in this case. Fox Crime, an English general entertainment channel specialising in crime shows is launching its first ever mass media campaign in the country, starting Wednesday through a series of 30-second films.

Don the detective's hat with Fox

Toyota is adopting interactive bar codes across all its marketing so mobile phone-carrying customers can quickly access sales promotions, vehicle quotes, videos, safety tips and similar information.

Toyota tries snap-and-send marketing

Three years ago Bhavin Turakhia, founder and Cheif Executive Officer of Direct-i Internet Solutions, launched a case study contest for management graduates. He was overwhelmed with the response: An unexpected participation from close to 1,500 students from the top 19 B-schools in India.

Tech Companies see value in mentoring B-School grads

Troubling reports about the failing higher education system in India are pouring in from every direction. The Indian Institutes of Management (IIMs) are finding it difficult to get an adequate number of quality students to fill the 3,000-odd seats for their flagship two-year full-time programme, even though nearly 200,000 aspirants take the Common Admission Test.

Ajit Balakrishnan: Higher education's coming train wreck

Recession will not have much effect on Indian B-school as it did in 2008-09. But since India is partially integrated with the world economy and Indian IT sector and consulting companies is partially being flourished by US economy and lending institution, we can't neglect it's devastating effect on Indian IT sector. Tier I B schools will be least affected as their batch sizes are too small for it to be too big a concern. The real impact of recession will be on other B school as the demand for human resources is going to come down.

Student's Corner

Google Inc agreed to pay $500 million to settle US allegations that advertising for online Canadian pharmacies on its website allowed illegal imports of prescription drugs.

Google agrees to pay $500 mn in drug-advertising settlement

In an effort to support aspiring entrepreneurs in the sustainable energy sector, the Indian Institute of Management, Ahmedabad (IIM-A) is set to launch a fund on sustainable energy to in the sector.

IIM-A launches fund in sustainable energy

Former Procter &amp; Gamble India CEO will help the retail majors to strategise for emerging markets.

Gurcharan advisor to Walmart & Mars

After a good run with Domino&rsquo;s pizzas, the Bhartia-family-promoted Jubilant Foodworks is working to bring Dunkin&rsquo; Donuts to India by the first half of 2012. &lsquo;&lsquo;We would like to participate in the all-day part food and beverage market, which, though largest, is very fragmented today,&rsquo;&rsquo; says Jubilant Foodworks CEO Ajay Kaul.

New dough for Jubilant

Friends come in all shapes and sizes. But despite this, all friends are important, says the new Airtel commercial on air at the moment. Drawing on a teenager&rsquo;s ability to make friends and the importance he or she accords to the exercise, the commercial uses music and lyrics with the theme &ndash; Har ek friend zaroori hota hai (you need friends of all types) &mdash; to communicate the message.

Airtel: Playing up friendship

Common Admission test (CAT) aspirants from Gujarat seem to be in a fix as they face a tough time finding slots in Gujarat which has only one centre for the test this year.

CAT woes plague aspirants as slots for all dates go full in Gujarat

The Association of Indian Management Schools (AIMS) today strongly criticized the All India Council for Technical Education (AICTE) for putting &ldquo;unreasonable&rdquo; restriction on institutes imparting PGDM courses and called upon the association members to intensify their fight against the regulatory body.

AIMS flays AICTE on PGDM notification

The top 10 business bestsellers

MBA qualification has emerged as the de-facto choice of students and employers over the years.

KIT: Setting up a world class B-school

    The board of directors of which company once considered the following for the top job: John Sculley, Bill Gates and Scott McNealy? This was after they forced an old-timer CEO of their company, who was rated as one their worst CEOs, to resign in the early 90s.

The Strategist quiz (#216)

    Perfumes, board games, cigarettes, an asteroid, slot machines and a Mediterranean pollution monitoring project are all named after this ancient personality, who by some is considered the world&rsquo;s first celebrity. Name the person.

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