    Perfumes, board games, cigarettes, an asteroid, slot machines and a Mediterranean pollution monitoring project are all named after this ancient personality, who by some is considered the world&rsquo;s first celebrity. Name the person.

Answers to last week's quiz (#215)

Business Standard

S P Kothari, deputy dean of the MIT Sloan School of Management of one of the America&rsquo;s top universities, the Massachusetts Institute of Technology (MIT), was in India last week to discuss launch of the India Trust, a partnership with key corporates here at the Indian School of Business, Hyderabad, to promote further education and research for India-centric activities.

Q&A: S P Kothari, Deputy Dean, Sloan School of Management, MIT

For corporate students who do not wish to spend a bomb for an executive education class, US-based Rutgers Business School is offering a mini-MBA in the country.

Rutgers B-School to offer mini-MBA in India

According to a report titled India Organised Retail Market 2010, published by Knight Frank India, between 2010 and 2012, the organised retail real estate stock will grow from the existing 41 million square feet (sq ft) to 95 million sq ft. The report says, during 2010-12 around 55 million sq ft of retail space will be ready in Mumbai, the national capital region, Bangalore, Kolkata, Chennai, Hyderabad and Pune.

Grand designs

Maruti Suzuki tries to smarten up the image of WagonR with its new campaign.

Who's the smartest of 'em all?

The chief strategy officer is becoming an important member of an ad agency, providing a sense of direction.

From backroom to centrestage

The battle for resources is growing fiercer across the globe, driven by rising demand coupled with rapidly dwindling sources. Businesses will need to take a long-term view by securing their future sources of supply and shifting to next-generation fuels and alternative energy sources. Seeking out creative ways to transform waste into profit and satisfying the huge demand for energy-efficient products and services can present profitable business opportunities.

The resource economy

The news that Steven P. Jobs would step down as chief executive of Apple has generated an outpouring of comments from senior managers of agencies about his decades at the helm of the company as well as what might come next there.

On Madison Avenue, talk of Jobs's legacy

How does a nation of 7.1 million people, perpetually at war and poor on natural resources produce more start-ups than large, stable countries like China, Korea, India or Japan? Saul Singer, co-author with Dan Senor, of Start-up Nation (Hachette, 2009) discusses how Israel has transformed adversity into an economic miracle. Excerpts from an interview with Kanika Datta.

Q&A: Saul Singer, Start-up Nation

Come join the pure air lover (p.a.l) movement. This is the message from Asia&rsquo;s fifth largest and India&rsquo;s largest wind turbine maker Suzlon through its latest campaign for India. The campaign directs users to an online platform www.pals.in where they can engage in a dialogue on protecting the environment. The broader objective is to take the company&rsquo;s philosophy, wind energy is clean energy, one step ahead.

Suzlon: Winds of change

Remember all those times, when you made an error in your school project, an application form and didn&rsquo;t want to make things dirty by crossing it out. Or, when you were dying to finish the crossword in the day&rsquo;s newspaper, but just could not spot the eraser. The Frixion ball pen, from the stable of Pilot, is your best bet in all such situations.

Luxor: Making a mark

The US downgrade and a dim global economic scenario have brought back memories of the 2008 placement season at business school campuses. Though the situation is not as grave as during the post-Lehman Brothers crisis, leading B-schools are not taking any chances and are inviting more companies than usual.

B-schools trying hard to beat 2008 blues

Most of the private and unaided management colleges in the Punjab region have this year found it tough to fill the seats, courtesy a general slump in the students&rsquo; enthusiasm about the courses.

Management courses in Punjab find less takers

The frozen yogurt (fro-yo) fever is heating up as the tart treat tries to lure consumers as a healthier alternative to ice cream.

Turning bacteria into big bucks

Twitter, the popular micro-blogging site, has become an attractive platform for advertisers.

Brands log on to sponsored tweets

This morning, the five finalist B-school teams waited anxiously to present their projects to the jury. With topics ranging from human resource to tackling corruption in the country, the students had made the final cut from 154 entries. The occasion: Business Standard&rsquo;s Best B-school project award. The chief guest was Union Minister of Water Resources Salman Khurshid.

Welingkar Institute wins best business school project award

Several management institutes across the country plan legal action to seek a reprieve from recent guidelines issued by the All-India Council for Technical Education (AICTE).

B-schools are up in arms over AICTE guidelines

An NDTV news bulletin once spent a fair amount of airtime on a foreign news feed of Barack Obama in swimwear frolicking in the sea off Hawaii. As the camera focused on the presidential abs and pecs, the anchor earnestly informed us that Obama was taking his first vacation as president of the United States. Then, as she signed off she grinned and said her producer, also a woman, considered this footage the best part of the programme.

Kanika Datta: Rules of engagement

Call it the domino effect. Johnson &amp; Johnson&rsquo;s (J&amp;J) aggressive marketing of Nicorette, the sugar-free nicotine gum, has made smokers who want to kick the butt sit up and take notice.

Starting the fire

A panel discussion on &ldquo;Entering the Human Age&rdquo; at the World Economic Forum in Davos last week provided fascinating insights on the challenges corporations face in leveraging human potential.

Shyamal Majumdar: Capitalism evolving into 'talentism'

The many adventures of Sherlock Holmes have different characters, different plots and different problems. What makes many of the stories particularly interesting is that they reveal different facets of the detective. It&rsquo;s his courage that stirs one when he confronts a belligerent opponent; at another time it&rsquo;s his insight &ndash; the ability to go deeper and deeper into an issue asking &ldquo;why&rdquo; &ndash; that helps him get to the bottom of the problem.

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