The many adventures of Sherlock Holmes have different characters, different plots and different problems. What makes many of the stories particularly interesting is that they reveal different facets of the detective. It&rsquo;s his courage that stirs one when he confronts a belligerent opponent; at another time it&rsquo;s his insight &ndash; the ability to go deeper and deeper into an issue asking &ldquo;why&rdquo; &ndash; that helps him get to the bottom of the problem.

Madhukar Sabnavis: Let Ideas grow!

Business Standard

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The top 10 business bestsellers

    Name the company that got started when its founder&rsquo;s friend, a glassmaker based in San Francisco, failed to sell one of his pieces on the street simply because he couldn&rsquo;t accept credit cards. The same person founded a successful online company with projected revenue of $150 million.

The Strategist Quiz (#187)

    Its first product is branded as Adam and it runs on Eden. It is coming up with an app store called Genesis. Name the product and company.

Answers to last week&#39s quiz (#186)

Star Plus has revamped its weekend programming, in order to hedge its viewership ahead of the World Cup season. The channel, which currently leads the general entertainment channel (GEC) pack on the back of its weekday programmes like Pratigya and Saath Nibhana Saathiya (with average 5.7 Television Ratings each), Sasural Genda Phool (average 5.4 TVR) and Yeh Rishta Kya Kehlata Hai (an average 4.5 TVR), has now got three new shows for the weekend.

Star triggers telly war with weekend entertainment

Medical rehabilitation centres provide palliative and restorative services to patients who suffer from functional inability on account of various neurological, orthopedic, cardiac, oncology, pulmonary and diabetic ailments.

KIT: Medical rehabilitation centres

In a country where eight million motorcycles were bought between April and November 2010, about 250 motorcycles sold in the entire year may not be a significant number. But, with the average price of a Harley-Davidson motorcycle hovering at Rs 12-15 lakh, that is a big number indeed.

Going the whole hog

The other day I witnessed a fascinating sight in my office. Passing by the cubicles on the way to my chamber, I saw a guy bragging about his new Micromax mobile phone to his friends and the smart deal he had cracked. As I smiled to myself and went by, my mind went back to the 90s when 'cheap' ruled the roost in India. There was a time when everyone thought that cheaper products are what India was looking at. And though these theories were not erroneous but they have been replaced with the passing sands of time today. Like a lot of things change with time, so has the purchasing mentality of the Indian consumer. Today, offering products at cheaper prices is not sufficient enough to woo people. The modern consumer wants 'quality' products at economical prices. They have not only become demanding but are unwilling to compromise too. For marketers, it has become imperative to pack good quality with price.

Cheap vs affordable

The Indian Institute of Management, Ahmedabad (IIM-A) may have an international campus in Dubai or Singapore or both, by 2013. A senior faculty member from the institute told Business Standard the matter is being deliberated currently. The institute has decided it will go solo.

IIM-A to spread wings abroad

As international B-schools test Indian waters to set up their campuses, Schulich Business School, part of Canada-based York University, has already tied up with India&rsquo;s GMR Group to build a campus in Hyderabad. Schulich Dean Dezs&ouml; J Horv&aacute;th tells Kalpana Pathak the one in India campus is the school&rsquo;s only full-fledged campus abroad.

Q&A: Dezso J Horvath, Dean, Schulich Business School

All telecom experts today agree that Indians will increasingly start using mobile broadband services &mdash; on their smart phones, their netbooks, and their tablets. The question to which the telecom titans do not have any answer is which technological route the majority of Indian consumers will take to access mobile broadband.

The second wave

Cisco has built its $40 billion fortune by providing routers and switches for enterprise computing networks. It is no more content with the back-end alone and has set its sights on all aspects of video collaboration, including gadgets for consumers. Home networking, TV set-top boxes and video cameras have all been integrated in its new strategy. With online video and cloud computing, Cisco plans to offer companies tools to make all their communication virtual and visual. It were to offer content and service providers tools to reach the home user, and the consumer gadgets and suites to collaborate virtually on a bigger scale. In this it will be up against competition from the likes of Microsoft, IBM, Hewlett-Packard and Skype Technologies. India, though, might have to wait for a better broadband network, Cisco India &amp; SAARC President and Country Manager Naresh Wadhwa tells Sayantani Kar.

Q&A: Naresh Wadhwa, President and Country Manager, Cisco India & SAARC

Jugaad is not the best solution that one could arrive at &mdash; it is sub-optimal.

Beyond jugaad

A new advertising campaign by Apollo Munich Health Insurance builds on an effort launched by the private insurer last year, which focused on removing the confusion surrounding health insurance. This time the company is pursuing a more aggressive stance and urging people to take time from their busy schedule and think about purchasing health insurance.

Apollo Munich: Pause and effect

Gitanjanli Gems, which has over 60 jewellery brands and 40 per cent of the branded jewellery market in India, is planning a bigger push into apparel retailing. The group believes the move will help fortify its lifestyle department store brand, Maya by Gitanjali Lifestyle.

Gitanjanli Gems: Glittering prospects

This time, marketing was the top recruiting sector, accounting for 25 per cent of the total placements, upstaging finance, the traditional favourite among students.

Marketing top recruiter at XIMB placements

Students of post graduate diploma for business management (PGDBM) at the Indian Institute of Management, Calcutta (IIM-C) have received over 200 offers, as of now, among the current batch of final year students.

IIM-C lateral placements sees 60% rise in offers

Dear Egypt, hope you&rsquo;re done before Feb 19th. Because after that, nobody here is going to care,&rdquo; read someone&rsquo;s Facebook status update. Like it or not, come February 19, India will be talking about cricket, cricket and only cricket for the next few months.

Game for more

In his view &ldquo;branding is everything&rdquo;. Wally Olins, chairman of Saffron Brand Consultants, is regarded as one of the world&rsquo;s most experienced practitioners of corporate branding.

Q&A: Wally Olins, Chairman, Saffron Brand Consultants

GlaxoSmithKline Consumer Healthcare (GSKCH) has started its second innings in the Indian oral care market with its biggest and fastest-growing global toothpaste brand, Sensodyne. With annual global sales of $750 million (Rs 3,403 crore), Sensodyne is expected to garner a 5 per cent share of the Rs 1,850-crore urban toothpaste market (the overall toothpaste market is estimated at Rs 2,700 crore) in India in as many years.

GlaxoSmithKline: Second time lucky?

The Japanese consumer electronics major has moved ahead of the Korean chaebols in the 3.5 million-unit flat panel TV market via aggressive price cuts and distribution.

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