Page 6 - News

BITS Pilani launches School of Management to meet challenges of disruption

Offering two-year full-time MBA, the 'new-age global' B-school in Mumbau aims at covering emerging technology, design thinking and analytics

Cricket hits an advertising six after India's historic win in Australia

Ad rates for upcoming India-England series up 10-15%

A glorious and lucrative future awaits for India's new star Rishabh Pant

Now the world's highest-ranked wicketkeeper-batsman, Pant has shown he's one to deliver

Management by algorithm? How businesses should work in the AI era

It is time we reimagined management education in a way that students build an understanding of AI, its usage and application in business, all the while honing their soft skills

Traditional education needs a rethink as Covid accelerates ed-tech adoption

Perhaps the most exciting opportunity for MBA programmes will be to craft a life-long experience for its students rather than one limited to one or two years

Ready for a reboot: How B-Schools can adapt to the new normal amid Covid-19

The pandemic has been a period of serious rethinking at all B-schools

Management education in India is poised for a major transformation

This overhaul is likely to comprehensively reform the design, content, and delivery of management education in the country

What we need to do is prepare our B-school students for an uncertain future

Softer skills are the subjects critical for success today. They will lead to implementation of bright ideas by the brightest minds, teamwork, collaboration and entrepreneurship

What should keep you awake if you're a fresh MBA or planning to go for one?

For one, stop treating your B-school as a glorified placement office

War brews between Hindustan Unilever, Sebamed over soap ad campaigns

Sebamed alleges HUL soaps have high pH factor; latter responds with own ads

Are wives more resilient than their husbands in business leadership?

Malavika Hegde of Cafe Coffee Day joins a small league of wives who have gone on to rewrite the future of their companies after the untimely demise of their husbands. What accounts for their tenacity?

Ad council report has a message for celebrities, education sector

At a macro level, the study, Trust in Advertising, found that 80% people tended to believe advertising messages across media rather than being sceptical of them

Consistent on and off the pitch, Mumbai Indians is the brand to bet on

An easy-going atmosphere has allowed Mumbai Indians to flourish on the field, which, in turn, has contributed greatly to its fortunes off it

Covid-19 impact: Edtech, gaming companies ad volumes up sharply in pandemic

The ad volumes for edtech grew by 300% and for gaming by 200% between March-October 2020 over the same period last year

Tanishq's oneness ad bares divide after firm succumbs to pressure

There are lessons in the controversy; brand should have held its ground: Analysts

Indian-origin Srikant Datar named Dean of Harvard Business School

Srikant Datar has been named as Dean of Harvard Business School, succeeding Nitin Nohria and becoming the second consecutive dean hailing from India to lead the prestigious 112-year-old institution

Captain Cool retires, but Brand Dhoni still a force to reckon with

His knack of reinventing himself will hold him in good stead, image consultants say

Maruti, Honda, BMW hone the phygital experience for customer affinity

From promoting amateur talent to contact-less sales experiences, auto brands go all out to create customer affinity with a band of invisible salesmen

Amul widens the brand pitch amid lockdown as it looks to reinvent itself

With a slew of new product launches and brand extensions through the lockdown, the dairy major looks to reinvent the brand

With new law in place, will brands and stars rethink the endorsement game?

Will brands and stars rethink the endorsement game as the new law seeks greater accountability from all stakeholders?