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Covid-19 impact: Edtech, gaming companies ad volumes up sharply in pandemic

The ad volumes for edtech grew by 300% and for gaming by 200% between March-October 2020 over the same period last year

Ad spends to revive in India in 2018
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Edtech companies' ad volumes grew by 38%, while ecom-gaming companies' ad volumes rose by 98 per cent during Covid-19 pandemic.

T E Narasimhan Chennai
Edtech and gaming companies' advertisements volume (in seconds) have grown over three and two times respectively between March-October 2020 over the same period last year. While television was the primary medium, these brands spent considerably on the engagement with existing users as well as acquiring new users. In addition to advertising via free commercial time (FCT), digital first brands have also increased spends on TV via sponsorships.

The current seasons of IPL and Bigg Boss are great examples for this. For instance. MPL (mobile premier league) onboarded as a sponsor for both properties.

According to BARC data, ecom-education took 116,11,480

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First Published: Oct 30 2020 | 1:32 PM IST

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