 "Ad spends to revive in India in 2018")
Edtech and gaming companies' advertisements volume (in seconds) have grown over three and two times respectively between March-October 2020 over the same period last year. While television was the primary medium, these brands spent considerably on the engagement with existing users as well as acquiring new users. In addition to advertising via free commercial time (FCT), digital first brands have also increased spends on TV via sponsorships.
The current seasons of IPL and Bigg Boss are great examples for this. For instance. MPL (mobile premier league) onboarded as a sponsor for both properties.
According to BARC data, ecom-education took 116,11,480
