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Amul widens the brand pitch amid lockdown as it looks to reinvent itself

With a slew of new product launches and brand extensions through the lockdown, the dairy major looks to reinvent the brand

Topics
Amul | Coronavirus | Lockdown

Vinay Umarji  |  Ahmedabad 



The Amul marketing team has mapped the new launches to the strength and profile of the brand, which experts said, indicate that the rush for new product categories and consumer attention is a well-planned one
The Amul marketing team has mapped the new launches to the strength and profile of the brand, which experts said, indicate that the rush for new product categories and consumer attention is a well-planned one

Even as many food and beverage (F&B) brands have struggled to locate their voice and supply chain during the lockdown, dairy major Amul, managed by Gujarat Co-operative Milk Marketing Federation (GCMMF) has been on an accelerated treadmill of new product launches and brand extensions along with an uninterrupted advertising calendar.

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First Published: Thu, July 30 2020. 06:04 IST

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