You are here: Home » Companies » News
BPCL divestment process may face resistance from Kerala govt, employees
Business Standard

Maruti, Honda, BMW hone the phygital experience for customer affinity

From promoting amateur talent to contact-less sales experiences, auto brands go all out to create customer affinity with a band of invisible salesmen

Topics
Maruti Suzuki | Honda Cars India | Honda city

T E Narasimhan  |  Chennai 



Hyundai New Tucson named its launch event ‘The Next Dimension,’ which garnered 11 million views and had over  two lakh attendees
Hyundai New Tucson named its launch event ‘The Next Dimension,’ which garnered 11 million views and had over two lakh attendees

As the nodal points in a buyers purchase journey turn digital, auto brands are looking at ways to convert their faceless virtual avatars into a sticky web of engagements and create lifelong associations. To do that brand teams are working through the mass of behavioural patterns being evidenced on their digital platforms, to create hooks that would draw new buyers in and keep old followers engaged and interested. But say market researchers, it is time to dig deeper, go beyond the gimmicky world of augmented reality launches and chat bots if the auto brands want to convert engagements into sales and loyalty points.

TO READ THE FULL STORY, SUBSCRIBE NOW NOW AT JUST RS 249 A MONTH.

SUBSCRIBE TO INSIGHTS

What you get on Business Standard Premium?

  • icon Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • icon Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • icon Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
  • icon Pick your 5 favourite companies, get a daily email with all news updates on them.
  • icon 26 years of website archives.
  • icon Preferential invites to Business Standard events.

OR

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.


We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Fri, July 31 2020. 06:07 IST

RECOMMENDED FOR YOU

.