    Name the model of this luxury brand that bears the suffix &ldquo;nine eleven&rdquo; and has undergone a recent design change to make it lighter, more economical and powerful. It was originally launched in the early 60s.

Answers to last week's quiz (#218)

Business Standard

Ra.One, the most expensive Indian film till date, could end up becoming the most advertised film as well.

Bollywood's longest promotion

Over the last few months, Razi Healthcare has been on an expansion spree, setting up primary healthcare clinics in Hyderabad and elsewhere in Andhra Pradesh. But it also wants to ensure that all its patients receive the same standard of medical services at all its centres.

Branding the cloud

Art mimics life. Advertising is no different. Advertisers continuously strive to come up with that one incisive insight to talk in a way consumers will instantly agree with. From carefully crafted stories to celebrity endorsements, advertisers have an arsenal of techniques to convince the consumer. There is a new addition to that arsenal &mdash; real users of their products.

People like us

The World Gold Council (WGC) wants to handle the three &lsquo;i&rsquo;s in gold jewellery &mdash; intelligence, innovation and image &mdash; at a time when gold prices are scaling new heights. The Rs 80,000 crore Indian gold jewellery market, the largest in the world, however, refuses to slow down despite the price rise. For WGC managing director (jewellery) David Lamb, the challenge lies in hooking a new set of consumers to the yellow metal. Young women, who depend on their mothers to introduce them to gold at their weddings, are the ones who can help drive innovation and the image of gold as well as demand for higher margin jewellery. On their part, jewellers should not wait for their wedding to reach out to them, Lamb tells Sayantani Kar.

Q&A: David Lamb, MD (Jewellery), WGC

Apparel brand Van Heusen launched its largest store and a new retail identity in the capital recently. Measuring a whopping 7,500 square feet, the showroom, situated at Ambience Mall, Vasant Kunj, in south Delhi, played host to V Dot brand ambassador John Abraham who had come for the inauguration. V Dot is the brand&rsquo;s club-wear range.

Van Heusen: Branching out

All India Management Association (AIMA) today said it will launch Management Aptitude and Skills Test on September 25, for business school students, who do not have access to recruitment opportunities in corporates like Religare and Maruti.

AIMA to launch aptitude test for MBA students on Sept 25

Press Trust of India

Last year, Ghari detergent doubled its market share in India. It is now the second-largest home and personal care brand, tailing Hindustan Unilever&rsquo;s 'Wheel'. As the second-generation of the Gyanchandani family tries to take Rohit Surfactants&mdash;the Kanpur-based detergent maker whose flagship brand is Ghari&mdash;to the next level, it is embracing technology to compete effectively with multinationals like HUL and Proctor &amp; Gamble (P&amp;G).

Using mobiles to book sales, track distributors

As markets become increasingly cluttered, the power is shifting to the hands of the consumer. Thus, FMCG companies are going the additional mile to study the target consumer through innovative ways that are up close and personal.

Consumers lead the way

Three years after the collapse of Lehman Brothers produced worldwide financial disruption, advertising agencies continue to face significant challenges. But Madison Avenue is, by and large, in better shape than many of the industries for which it creates ads.

Uncertainty on Wall Street, big deals on Madison Avenue

Its doors are open not just for commuters, but also for management graduates from across the globe, engineers, bureaucrats and others who flock the Delhi Metro wanting to know its success mantra and management practices.

Delhi Metro success mantra attracts mgmt graduates

With the downgrading of USA credit rating and flimsy EU market, the apparition of double dip recession is looming large. Under this grim scenario, companies will embark on cutting cost as happened during the 2008 recession, which will badly affect the current international internships scene in India.

Student's corner 

The Indian Institute of Management, Ahmedabad (IIMA) will be holding an Entrepreneurship Fair on September 25 to provide a platform to MBA students seeking summer internships at start-ups so that they can network and learn about the challenges that they may face while setting up their own ventures.

Entrepreneurship fair at IIMA on 25 Sept

Those who have delayed paying their fees to US universities, may end up paying Rs 50,000 to Rs 1,00,00 more, as the Indian currency hits a 2-year low.

Weak rupee to cost Indian students dear

With several changes introduced in the pattern of conducting the CAT 2011, students across India are wondering whether the examination would get easier or tougher. In an interview with Vinit Koneru, Vice Chairman &amp; Co-founder of CL Educate Ltd (formerly Career Launcher) Gautam Puri says what students could expect.

Q&A: Gautam Puri, Vice Chairman-Co-founder, CL Educate Ltd

The home solution chain of the Future Group changes tack and decides to open more smaller stores around the larger ones.

Home town banks on hub-and-spoke model

The battle for the breakfast table just got fiercer with Dr Oetker launching Germany&rsquo;s No. 1 muesli, Vitalis Crunchy, in India. If all goes well, Vitalis could vie for shelf space in Indian kitchens with Kellogg&rsquo;s cornflakes and Quaker Oats in three-four years.

Vitalis eyes a crunchy bite

Managing talent is high priority in corporations across sectors. Unfortunately, many of them end up burying talent under layers of complex HR manuals, says Marc Effron, author of One Page Talent Management: Eliminating Complexity, Adding Value, and CEO, The Talent Strategy Group. Effron has a no-frills approach to executing talent management solutions: Keep it simple and transparent. During a whirlwind visit to India recently Effron fielded questions from Alokananda Chakraborty and Arunima Mishra on how a company can manage performance effectively and create a talent pipeline. Edited excerpts.

Q&A: Marc Effron, CEO, The Talent Strategy Group

Online retailer Flipkart addresses common consumer concerns through its new television campaign.

No kid stuff

ITC wants to try its hand at fruits and vegetable vending. It has introduced mobile pop-up stores in Hyderabad that offer consumers the convenience of doorstep delivery of a wide assortment of fruits and vegetables as well as a modern shopping experience including electronic weighing and billing, use of credit cards for payment etc. The company plans to expand beyond Hyderabad after the initial feedback.

ITC: At your doorstep

Kerala has been a favourite tourist destination for many in India and abroad, thanks to its beaches, the lush greens, the backwaters, ayurveda... Now add one more offering to the list: shopping, courtesy the Grand Kerala Shopping Festival (GKSF), a government of Kerala initiative.

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