Austrian beverages maker Red Bull today said it was looking to grow the energy drinks market in India via a series of marketing initiatives and promotional events leveraging on the country's first ever Formula 1 race to be held next month.

Red Bull to bank on F1 to beef up brand equity

Press Trust of India

Sticky wicket

Business Standard

After giving the nation its rupee symbol and designing the next car for General Motors India, the Indian Institute of Technology (IIT), Bombay&rsquo;s, Industrial Design Centre has decided to bring games in the market which you will be able to buy off the shelf.

IIT-Bombay to sell games

Many years ago when a premium brand decided to run a money-off promotion, the agency fought for weeks telling the client that this would hurt the brand. After much to and fro, the marketing director took me aside and said, &ldquo;I appreciate the agency&rsquo;s passion for the brand; however, remember we also care for our brand. We have decided to run the promotion so I request we just go ahead and do the campaign rather than give ourselves last-minute ulcers.

Madhukar Sabnavis: The missing P-word

Titan&rsquo;s jewellery brand is scaling up fast to maintain its leadership in the organised segment.

Tanishq spreads the glitter

As Johnny Depp puffs away a cigarette during a long train ride in the 2010 movie &lsquo;The Tourist&rsquo;, he asks Angelina Jolie, &ldquo;Does this bother you? It&rsquo;s electronic. LED.&rdquo; He continues to puff and even pushes the cigarette against his wrist to prove that there is no burn...

Smoke without fire

Non-resident Indians (NRIs) and international students planning to study at the Hyderabad-based Indian School of Business (ISB) may now be able to find counsellors at coffee shops like Starbucks or Barista outlets across the globe.

ISB alumni to counsel students at coffee shops across the globe

Indian Institute of Management (IIM)-Indore will launch from this academic session a five- year integrated Post-graduate Programme (PGP) in management for students passing Class 12th or equivalent courses.

IIM-Indore gets ready for mgt course after Class XII

Agro Tech Foods&rsquo; premium edible oil brand Sundrop has launched a new product, SundropSlimLite cooking spray. The launch comes at a time when many food majors have jumped on the health bandwagon.

Agro Tech Foods: Cooking up innovation

Kellogg&rsquo;s All-Bran is the number two brand in The Kellogg Company stable worldwide. In India, that is not the case, where sister brands Kellogg&rsquo;s Chocos and Kellogg&rsquo;s Cornflakes have stolen the limelight. The company wants to give a bigger push to All-Bran, the quietest brand in the portfolio, from the time of its launch more than a decade ago.

Kellogg's: No kid stuff

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The top 10 business bestsellers

E-commerce in India was estimated at Rs 32,000 crore in 2010 and is expected to grow at 40 per cent annually.

KIT: E-commerce in the apparel segment

    Every week analysts of this firm offer stock tips at a gathering called &ldquo;The trading huddle&rdquo;. Some traders who make bets with the firm&rsquo;s own money also attend it. Name the firm.

The Strategist Quiz (#208)

    The US patent office issued a patent called the &ldquo;361 patent&rdquo; to this company. The business model which led to Google&rsquo;s success was copied from this company. Name it.

Answers to last week's quiz (#207)

If the picture on the top &ndash; Katrina Kaif on a macho Bullet Classic 500 &ndash; comes as a surprise, you are in a hopeless minority. The picture from the upcoming Bollywood movie, Zindagi Na Milegi Dobara, has been creating more than a few waves in cyberspace.

Enfield hits the highway

A few months back, in one of my articles I spoke about how the talent in the advertising industry is migrating to start agencies of their own and churning out some very good pieces of work. How these small shops are pulling the rug from under the feet of big ones.

Long live non-aligned  independent agencies!

The media invite for the launch of Research in Motion&rsquo;s (RIM&rsquo;s) tablet PC, PlayBook, was in the form of a boxing glove. The message &mdash; and we don&rsquo;t pick up signals wrong &mdash; was loud and clear: RIM is ready to knock out competition. That&rsquo;s the overriding mood at RIM, better known as the maker of BlackBerry smartphones.

New connection

A young entrepreneur with an engineering degree from India&rsquo;s premier engineering school and a postgraduate degree from the US&rsquo;s finest technical school develops an innovative service aimed at ameliorating the energy utility situation in rural India. In 1995, he co-founds SELCO India, which provides customised energy solutions based on each household&rsquo;s requirements. It facilitates low-income rural households to secure financing help from local financial institutions.

Lighting up rural India

Adobe Creative Suite (CS) 5.5 leverages tablets like never before and improves video performance. It fine tunes what the CS 5 started last year, helping feature filmmakers slash post-production costs by 80 per cent in some cases. For other creative professionals it squeezes a week&rsquo;s work in one day, says Mark Phibbs, senior director of APAC (Asia-Pacific) marketing, and global channel marketing at Adobe Systems.

Q&A: Mark Phibbs, Sr Director - APAC Marketing, Adobe Systems

Political uncertainty in Andhra Pradesh has made the country&rsquo;s two top B-schools &mdash;Indian Institute of Management, Ahmedabad (IIM-A), and XLRI, Jamshedpur &mdash; put on hold their plans to set up campuses in the state. IIM-A and XLRI were invited in 2008 by late chief minister Y S Rajasekhara Reddy (YSR).

IIM-A, XLRI put Hyderabad entry on hold

Amul, the milk and milk products brand, owned and marketed by Gujarat Co-operative Milk Marketing Federation (GCMMF), has beaten all other Indian brands to notch the 89th position in a &lsquo;Top 1000 Brands of Asia&rsquo; survey conducted by Campaign magazine. It is the third year in a row where Amul has featured in the top 100 of the 1,000 Asian brands covered under the survey.

Page 631 - News