Pulsar&rsquo;s new variant, to be unveiled next week, will retain the looks of a big bike, but the engine will be 135 cc.

High on looks, low on power

Business Standard

Sony VAIO X hopes to corner 20% share in the consumer notebook market.

The power of size zero

Prometric is learnt to have rescheduled tests of around 5,000 of the 8,000 students who could not take the Common Admission Test (CAT) on the first three days due to &lsquo;technical&rsquo; failures.

CAT for 5,000 students rescheduled

Seth Godin in his book All Marketers are liars says that marketing is about storytelling. Products are converted into brands by the stories marketers (and largely advertising agencies) weave around them. So, as long as marketing exists, so will storytelling.

Madhukar Sabnavis: Storytelling 2.0

The announcement comes after a series of &lsquo;glitches&rsquo; that marred the smooth conduction of the premier management entrance test.

CAT 2009 extended by a day

The Delhi High Court has upheld the right of Godrej Sara Lee to advertise the virtues of its mosquito repellent cream marketed under the Good Knight brand.

Godrej Sara Lee can advertise product virtues: HC

Educational institutions like the Indian Institute of Management, Indian School of Business (ISB) and Mudra Institute of Communications, Ahmedabad (MICA) are launching new courses to cater to working professionals who want to hone their skills and rise up the corporate ladder.

Premier institutes gear up to convert exeCs into biz leaders

The Indian School of Business (ISB) recently launched a Post Graduate Programme in Management for Senior Executives (PGPMAX) that incorporates best practices and knowledge from Kellogg School of Management and the Wharton School. Kirtika Suneja caught up with ISB&rsquo;s dean Ajit Rangnekar to discusse the new programme and other issues.

'We need business leaders who can understand global competition'

Following the decision of the Indian Institutes of Management (IIMs) and Prometric to extend the testing period for Common Admission Test (CAT) by a day to December 8, students were apprehensive whether one extra day would be enough to accommodate all rescheduled students.

Buffer capacity helps IIMs extend CAT only by a day

Premium skin care brand Kaya Skin Clinic contributes just 7 per cent to Marico&rsquo;s bottom line. And Chariman Harsh Mariwala believes Kaya needs to clock a turnover of Rs 400 crore before it becomes a viable venture. The current turnover is just half of that at Rs 200 crore.

Kaya's new face

Vodafone&rsquo;s much talked about Zoozoos were in the news again. This time round it was thanks to a merchandising tie-up with Shoppers Stop. Now Zoozoo fans had the opportunity to bring the fictional, winsome characters back into their lives, as a part of their apparel and attitude. Thinking back to the release of the Vodafone Campaign during the IPL, the response and stir created seemed almost unprecedented. By the time the first few ads were on air, Zoozoos had mutated from television screens to laptop wallpapers, editorial features, mobile screen savers and facebook wall posts and fan pages. The campaign managed to convert consumers into fansumers, i.e. endorsers and subscribers to the brand.

Resurgence of the brand mascot

Three years after its inception, Whistling Woods International -- the film, television, animation and media arts institute promoted by filmmaker Subash Ghai -- is planning to expand its operations by setting up entertainment hubs and production studios. This is in addition to expansion on the education front through new campuses in India and abroad.

Whistling Woods to expand its film school operations

    This fictional character is a $5-billion cash cow for its company. But its popularity seems to be waning and the company has plans to rebrand its personality by moving away from its clean image. The first project for this exercise has been code named Super Secret. Name the character.

Answers to last week&#39s quiz (#125)

    Fill in the blanks and identify the company from this ad: &ldquo;In 1969 space pioneers Armstrong, Aldrin and Collins set out to bring the moon a little closer. In 1969 our founders ___, ___ and ____ set out to make the world a little smaller.

The Strategist Quiz (#126)

THE MONEY CULULTURE
Author: Michael Lewis 
Publisher: Penguin 
Price: Rs 796
ISBN: 0140173188.
TESTED ADVERTISING METHODS
Authors: John Caples and Fred E Hahn 
Publisher: Prentice Hall Direct 
Price: Rs 843
ISBN: 0130957011.
ALL THE RIGHT MOVES
Author: Janis Landis 
Publisher: iUniverse 
Price: Rs 843
ISBN: 0595001092.
RED-HOT COLD CALL SELLING
Author: Paul S Goldner
Publisher: Amacom Book Division
Price: Rs 997
ISBN: 0814478808.
ECONOMICS EXPLAINED
Authors: Robert Heilbroner and Lester Thurow 
Publisher: Simon &amp; Schuster 
Price: Rs 796
ISBN: 0684846411.
BUFFETOLOGY
Author: Mary Buffett 
Publisher: Simon &amp; Schuster 
Price: Rs 796
ISBN: 0684871718.
KNOWLEDGE MANAGEMENT IN THE NEW ECONOMY
Author: Rick Blunt 
Publisher: iUniverse 
Price: Rs 843
ISBN: 0595167241.
THE WEALTH OF NATIONS
Authors: Adam Smith and Andrew S Skinner
Publisher: Penguin
Price: Rs 795
ISBN: 0140436154.
GENDERSELL
Author: Judith C Tingley 
Publisher: Simon &amp;

The top 10 business bestsellers

The market for fashion jewellery has changed significantly &mdash; the industry dynamics and consumer behaviour patterns are different than a few years ago.

KIT: The Indian market for imitation/fashion jewellery

Reliance Communications has started to offer SMS at one paisa per message. This is way below the existing rates which vary from 50 paisa to Rs 1.50. Like the one-paisa schemes for calls, the rock-bottom SMS tariff could soon get replicated by other operators. But this does not seem to bother Reliance Communications. It is targeting not one but two ends with the new scheme.

Reliance Communications: Paisa power

Bacardi-Martini India and Hungama Digital Media have launched a music and video download website called Bacardi Mixxology (mixbacardi.com) to promote the Bacardi white rum brand in the country. Similar to iTunes, the internet storefront allows users to download music, videos, ringtones, mobile wallpapers at a reasonable price of Rs 10 a download or Rs 99 for unlimited downloads for a month, both on PCs and mobile handsets.

Bacardi-Martini India: Digital engagement

Environmental think tank Teri wants to commercialise its technologies. Here&rsquo;s how.

Teri Inc

India is the toughest beer market in the world. The regulatory web is complex and stifling, mass-media advertising is not allowed and over three-fourths of the market is with two companies, United Breweries and SABMiller. Several smaller players who entered the market have either had to shut shop or sell out to one of these two. Into this tough-as-hide market has stepped Carlsberg. It has put out three brands: Carlsberg and Tuborg in the mild segment, Palone in the strong segment. All the three brands have begun to sell over a million cases each. But there is still a long way to go. How has Carlsberg planned its India innings? Carlsberg India Managing Director Pradeep Gidwani tells Bhupesh Bhandari.

'Quality is our key differentiator'

GlaxoSmithKline has rolled out another health drink, Asha from Horlicks, this time targeting the lower end of the market.

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