KIIT School of Management, a constituent of the city-based KIIT University today entered into a MoU (memorandum of understanding) with global IT major IBM for training the faculty and students on DB2, a data management software.

KIIT, IBM ink MoU for training on data management software

Business Standard

How Wills Lifestyle hopes to stand out in the crowded readymade apparel market.

Designer plans

The IIMs will have to reinvent themselves considerably if they are to compete with top B-schools internationally - both in terms of their faculty as well as their curriculum.

Will the IIM global foray be easy?

Ever since they were introduced in India in 2004, marathons have become something of an annual event on the social calendar, not least because they provide a huge networking opportunity for anyone who is reasonably fit &ndash; from common or garden executives to page three and corporate celebs.

Airtel's marathon brand building

Almost eight years back when Japanese consumer electronics company Sony Corporation and Swedish telecommunications company Ericsson forged a partnership to make cell phones, an artist designed the liquid-eye crystal logo of Sony Ericsson on a napkin in a restaurant. It had just one colour -- emerald green.

Sony Ericsson shows off its new colours

The biological science and bio-engineering department of the Indian Institute of Technology, Kanpur (IIT-K) has successfully designed an artificial knee joint composed of polymer products. The knee joints used in transplantation till now are made from metals alloys which leave excruciating pain after surgery, apart from being needed to get replaced after stipulated time.

IIT-Kanpur designs polymer-based knee joint

A leading multinational company in India had an elaborate healthcare and insurance scheme for its staff as a part of its employee benefits plan. The HR head thought the plan was a winner as it kept employees happy, thereby making the company an employer of choice.

Shyamal Majumdar: After flexi-time, flexi-benefits

Tata Tea, the second largest branded tea maker in the world, will exit the beverage retailing business, including Chai Unchai, as part of the group&rsquo;s strategy to focus on its branded products.

Tata Tea quits beverage retailing, to focus on branded products

The Indian School of Business (ISB) on Friday announced the setting up of a Centre for Case Development together with Richard Ivey School of Business (Ivey), University of Western Ontario, for developing Indian case studies.

ISB sets up Indian case development centre

&nbsp;

    Which company&rsquo;s celebrity chief of marketing who lasted only for 10 months set up a &ldquo;trend office&rdquo; in New York to track developments in home furnishings and apparel and was instrumental in launching a fashion line by the name Metro7?
    &nbsp;
    Which brand has set up a worldwide fund that has been working with the Girls Scout of the USA to help young girls counter idealised beauty images?&nbsp;
    &nbsp;
    The CEO of this European company became a

The Strategist Quiz (#112)

    Mahatma Gandhi&rsquo;s first fast for a public cause during the early 1920s was to help the striking workers of two famous companies. Name them.

Answers to last week&#39s quiz (#111)

What was once the preserve of cola majors and car makers now appears to be influencing B-school (MBA) test-preparing institutes too.

Coaching institutes spar over claims on IIM selections

The Association of Indian Management Schools is drawing up a blueprint for its member colleges in order to enable them to tackle crises like the slowdown in a better way. The association, which met here at the Indian School of Business, will prepare a road map in a fortnight with focus on sustainability. The thrust would also be on reviving the placement cycles, which have taken a hit due to the market conditions, according to Shefali Gautam, its president.

B-school body charts road map for colleges

The students of the first year management programme of Xavier Institute of Management-Bhubaneswar (XIMB) have come forward for the welfare of the differently able and spastic children at the Open Learning Systems (OLS) in the city.

XIMB reaches out to differently-abled kids

Why so serious&rsquo; could well be the question that Van Heusen, one of Aditya Birla Nuvo's premium apparel brands, is asking its potential consumers.

Van Heusen's new look

Over 500 rural sales executives of Hero Honda dealers are now busy meeting the sarpanch, the headmaster and the anganwadi workers in villages all over the country. They are also visiting potential customers at their homes, inviting them to drop in at the company&rsquo;s dealerships which might be located a few kms away.

Hero Honda steps up rural touch-points

Encouraged by the improving business sentiment, India&rsquo;s premier management schools are hopeful of a higher budget and sponsorship amount for their annual festivals which are held between October and March.

B-schools believe sponsors will back festive mood this year

In 2001, Marico Chairman &amp; Managing Director Harsh Mariwala was approached by a New York-based company to sell laser hair-removal machines in India. It was perhaps looking at distribution synergies with Marico&rsquo;s personal care business. Mariwala, on his part, turned down the proposal.

More than just skin deep

Jaago Re (awaken) is back. After a point-blank shot at politicians&rsquo; qualifications to do their job and a stirring campaign urging the youth to vote, Tata Tea now wants a pledge from you against corruption. Last week, the country&rsquo;s largest tea brand rolled out its new television commercial targeting the rampant problem.

Take two

Will Dish TV&rsquo;s tie-ups with shaadi.com, yatra.com and monster.

Value warrior

The clock strikes seven and the young lad begins a conversation with his stomach. It is not yet time for dinner but hunger pangs have begun to tug. The mother, finding it odd, wants to find out what&rsquo;s the matter. The boy explains that it&rsquo;s not him but his stomach. Her response is predictable: If she prepares a snack at 7:00 pm, there are very strong chances that he might skip dinner.

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