Taking a cue from the success of Slumdog Millionaire, television channel UTV Bindass is launching a reality show titled The Big Switch. The show revolves around 12 youngsters picked from affluent backgrounds who will live with 12 slum kids. They will have to perform tasks like selling trinkets and other wares at traffic signals or polishing shoes at the railway station. Of course, they will also have to do the regular household chores of a slum kid as well. Finally, each will help the slum child realise his dream as well.

UTV Bindass: When prince plays the pauper

Business Standard

The Asia-Pacific region is the fastest-growing market for contact lens in the world. Major players are eyeing the Indian market for growth where the demand is on the rise and penetration low.

KIT: The market for contact lens

BUILDING STRONG BRANDS
Author: David A Aaker
Publisher: The Free Press
Price: Rs 667
ISBN: 0743232135.
MARKETING INSURANCE
Author: G N Bajpai
Publisher: Global Bus
Price: Rs 195
ISBN: 8121610027.
MANAGERIAL ECONOMICS
Authors: Arun Kumar and Rachana Sharma
Publisher: Atlantic Publishers and Distributors
Price: Rs 175
ISBN: 8171567592.
BUSINESS PROCESS OUTSOURCING
Authors: V Anandkumar and Subhasish Biswas
Publisher: Response Books
Price: Rs 195
ISBN: 9788178298788.
PRINCIPLES OF MACROECONOMICS
Author: C Rangarajan
Publisher: Tata McGraw-Hill
Price: Rs 135
ISBN: 0070965812.
STRATEGIC MANAGEMENT
Authors: Garth Saloner, Andrea Shepard and Joel Podolny
Publisher: John Wiley &amp; Sons
Price: Rs 269
ISBN: 9788126515684.
SUPPLY CHAIN MANAGEMENT
Author: Sunil Chopra
Publisher: Dorling Kindersley (India)
Price: Rs 275
ISBN: 8131711307.
THE WARREN BUFFETT WAY
Author: Robert G Hagstrom
Publisher: John Wiley &amp; Sons
Price: Rs 732
ISBN:

The top 10 business bestsellers

Vivian Mathew, a student of the premier Indian School of Business (ISB), Hyderabad, is elated. Come January 2010, he could be one of the few lucky students to have successfully bid for, and got a full day to work with, a corporate chief of his choice &mdash; be it N R Narayana Murthy, co-founder and chief mentor Infosys Technologies or K V Kamath, chairman of ICICI Bank.

ISB launches 'CEO auction' for its students

    With what is an Angry-Gram sent out from a virtual Angrix 3000 typewriter? Identify the brand.

The Strategist Quiz (#113)

    Wal-Mart. It had recruited Julie Roehm, a celeb marketing executive from Chrysler, and subsequently realised that she was unfit.

Answers to last week's quiz (#112)

SBI has lost market share to nimble-footed private banks.

Are you being served?

The Indian School of Business (ISB) has launched &lsquo;ISB Idiya&rsquo;, an initiative to promote social ventures from working professionals. The competition is not open to students who are pursuing any full time programme. It would offer mentorship and entrepreneurial training to select candidates.

ISB launches Idiya

McDonald&rsquo;s cuts prices of extra-value meals to graduate from just a &lsquo;snack joint&rsquo; to a lunch &amp; dinner destination.

Big Mac's new menu

But experts say the signal may be confusing.

For Dalda, health & taste go together

Purists will tell you that celebrity endorsement is nothing but lazy advertising. Instead of working on the brand, companies use a celebrity to create awareness and get the message across in a jiffy. The cost of creating the campaign may go up, but the money and time required to rub the brand in get reduced by a huge margin.

Bhupesh Bhandari: Are celebrities worth their price?

After the Indian Institutes of Technology (IITs), it is now the turn of the existing Indian Institutes of Management (IIMs) to mentor the newer ones. However, they are likely to have a limited role in mentoring the new ones due to shortage of resources like faculty, staff and other operational requirements.

IIMs face many hurdles in mentoring newer ones

With Delhi set to host the Commonwealth games in 2010, the Rajiv Gandhi Indian Institute of Management, Shillong (RGIIM-S) is leaving no stone unturned to explore the fast-growing sports management sector.

IIM-Shillong's sports prog from Oct

UK-based Imperial College is looking at India, Singapore, China and UAE to expand its footprint and attract more students for international education.

UK's Imperial College keen to set up campus in India

Keeping in mind the panic created by swine flu and its adverse impact on academic activities across the country, the Indian Institute of Management, Ahmedabad (IIM-A), is preparing recommendations to be issued to various schools and colleges in the country. Once ready, the management institute, which has witnessed four cases of swine flu on its campus, will submit the recommendations to the state and central governments for further dissemination to academic institutes.

IIM-A guides schools, academia to fight swine flu

* Infosys Technologies to inaugurate its second global education centre (GEC II) at the company&rsquo;s Mysore campus. Congress president Sonia Gandhi will be the chief guest of the programme.

Two-day Nasscom meet on global economy

Some call it the &lsquo;Air Deccan of the cosmetics industry&rsquo;, but India&rsquo;s biggest beauty brand is trying hard to go the premium way.

Lakme's makeover

1. If someone came up with it without fully understanding the real problem that the communication needs to address.

Not creative if...

The HTC brand has been known for its touch screens. Now it expects Google&rsquo;s Android-powered phones to add to its sales.

Touch, feel and go

Week one of registration for the Common Admission Test (CAT) has kept the premier Indian Institutes of Management (IIMs) and Prometric &mdash; the company that will conduct the exam online this year &mdash; on their toes. Following several technical glitches in the first few days, the IIMs have decided to introduce a 10-day window for candidates to edit their forms before submitting them to the institute.

IIMs give 10 days to edit CAT applications

They may not offer pay packages that in any way rival the pay packets of multinationals, but public sector units (PSUs) are increasingly gaining favour with management institutes.

Page 695 - News