They may not offer pay packages that in any way rival the pay packets of multinationals, but public sector units (PSUs) are increasingly gaining favour with management institutes.

B-schools to lure more PSUs for placements this year

Business Standard

Jagdish Khattar wants to fill the gap in the service infrastructure for cars.

Service satisfaction

Hindustan Unilever has entered the surface cleaning market with Cif.

Cleaning up

Yum! Restaurants has clearly segmented the market with KFC and Pizza Hut.

Outside the bun

It is time to say goodbye to the Onida devil and his popular quip, &ldquo;Neighbour&rsquo;s envy, owner&rsquo;s pride&rdquo;. Another long-running campaign has thus come to an end. &ldquo;The figure of the Onida devil has been so strongly associated with our brand that its popularity owes itself to those campaigns to a large extent,&rdquo; says Onida Vice-president (marketing, sales and services) Sriram Krishnamurthy.

Onida: The devil's end

Bunge India last week revamped the 75-year-old Dalda brand, which it had acquired from Hindustan Unilever in 2003. The re-branding includes a new logo design and positioning for the edible oils category. The decades-old palm tree logo on a yellow backdrop has now been replaced by a mother and child symbol which Bunge says connotes the purity and caring nature of the brand, along with a golden border which signifies premium value and a seal of protection. The font style for Dalda has been made more contemporary and the positioning changed to &ldquo;Husband&rsquo;s choice&rdquo;. Besides, it is being offerred with more vitamins to make the oil healthier.

Bunge India: Dalda vs 'dalda'

Stiff competition has made today&rsquo;s parents look at pre-school education more seriously. With household incomes on the rise, parents are going for reputed pre-schools and the demand has led to the emergence of organised chains of branded playschools across the country. Currently, thepre-school industry in India is estimated to gross about Rs 4,004 crore and is likely to grow more than 25 per cent by 2012. Some famous branded pre-school chains in the country are Kidzee, Mother&rsquo;s Pride and Eurokids. This recession-proof and fast-growing industry is attracting investments from bigger private players.

KIT: India's pre-school education market

WORDS AT WORK
Author: Susan Benjamin
Publisher: Perseus Book Group
Price: Rs 746
ISBN: 0201154846
GUERRILLA MARKETING EXCELLENCE
Author: Jay Conrad Levinson
Publisher: Houghton Mifflin Company
Price: Rs 746
ISBN: 0395608449
GUERRILLA ADVERTISING
Author: Jay Conrad Levinson
Publisher: Houghton Mifflin Company
Price: Rs 793
ISBN: 0395687187
THE GREAT CRASH - 1929
Author: John Kenneth Galbraith
Publisher: Houghton Mifflin Company
Price: Rs 746
ISBN: 0395859999
THE FOUNDING FATHERS ON LEADERSHIP
Author: Donald T Phillips
Publisher: Warner Books
Price: Rs 746
ISBN: 0446674257
RADICAL MARKETING
Authors: Sam Hill and Glenn Rifkin
Publisher: HarperCollins
Price: Rs 793
ISBN: 0887309798
LANDING THE JOB YOU WANT
Authors: William C Byham and Debra Pickett
Publisher: Random House
Price: Rs 746
ISBN: 0609804081
HIGH OUTPUT MANAGEMENT
Author: Andrew S Grove
Publisher: Random House
Price: Rs 793
ISBN: 0679762884
THE LEADERSHIP MOMENT
Author: Michael

The top 10 business bestsellers

    One of this brand&rsquo;s print ads featured a four-armed, scantily clad woman wearing gold clothing, accompanied by the headline, &ldquo;There is a Goddess.&rdquo; The company that owns the brand was accused by a group called the American Hindus Against Defamation of tarnishing the image of the Hindu god Shiva. Name the brand.

The Strategist Quiz (#114)

    With what is an Angry-Gram sent out from a virtual Angrix 3000 typewriter? Identify the brand.

Answers to last week&#39s quiz (#113)

The Bangalore Electricity Supply Company (Bescom) has caught the fancy of students of the HEC School of Management, Paris, who are planning to prepare a case study of the same in association with students from the Indian Institute of Management - Bangalore (IIM-B). The students were in Bangalore as part of the first year of the HEC IIM-B Exchange Programme (HIEP).

French students to study working of Bescom

Three years ago, Officer&rsquo;s Choice was selling just five million cases a year and its market share was around 10 per cent in the regular whisky segment.

A new high for Officer's Choice

The second largest DTH player is way behind the market leader in subscriptions.

Tata Sky tunes in to the power of plus

The CIC today warned the premier management institute IIM-Ahmedabad of action under the RTI Act against its officials if any information is withheld from applicants without giving suitable reasons.

CIC warns IIM-A against withholding information

Press Trust of India

In the first four months of this financial year, Indian Railways&rsquo; (IR) earnings from commercial publicity have declined by 14 per cent over the corresponding period last year.

Rlys' ad earnings sagging, need better marketing

After the acquisition of Femcare and the launch of the Uveda ayurvedic skincare range, Dabur will focus on over-the-counter (OTC) drugs, a senior company official has said.

Dabur to launch OTC drugs

Ask students of the Indian School of Business, who have gone through the &lsquo;Make as Much as You Can,&rsquo; an out-of-the-class entrepreneurship module, and they will vouch that Rs 500 is enough.

Idea bigger than money

IIM and IIT professors are up in arms and have come together for the first time to reject the latest proposals of the Human Resource Development Ministry on pay scales and autonomy describing them as &ldquo;infringement&rdquo; on academic freedom.

IIM, IIT dons come together to oppose ministry proposals

Idea bigger than money for ISB students

Unlike the premier Indian Institutes of Management (IIMs), where around 15 per cent of students have already received pre-placement offers (PPOs) till date, the Indian Institutes of Technology (IITs) perceive the flow of PPOs this year to be &ldquo;very slow&rdquo;.

Companies yet to warm up to IITs

At a time when consumer product categories have been under pressure, Gillette surprised the Street with a significant improvement in its profitability (net profit rose 31 per cent) in the first quarter of this financial year.

Page 696 - News