Page 71 - News

How does technology support office workers based in major cities?

According to a new study, 50% of office workers in India rate access to top technology at the workplace above other perks

Used car portals innovate to fill trust gap

Convincing customers remains the biggest challenge for online firms, as service tends to be hyperlocal barring in big cities

More than 500 students hired in first 5 days at IIT Delhi

Over 300 organisations across sectors offering over 500 job roles have already registered for placements

Gucci moves its fine jewellery upmarket

The luxury brand styles an elaborate, high-end jewellery line and offers it through private sales channels to buyers in Japan, China and USA

Eicher pins hope on e-commerce

The company has launched a slew of products to cater to the segment

Puma steers clear of sports to celebrate millennial passions

The 'Puma Suede Gully' is neither an extension nor a departure from any earlier campaigns. It is Puma's first culture play

Snippets: Importance of data officers

The third annual Gartner Chief Data Officer survey covered 287 CDOs, chief analytics officers and other high-level data and analytics leaders worldwide

Insuring insurance

How IoT can be harnessed by a sector that is gradually adopting technology

ABCL pitches for a united front

Aditya Birla Capital opts for an image overhaul, groups multiple businesses under a single, simplified brand identity

Local ice cream brands step up national play

Buoyed by an expanding market in the country, Arun, Cream Bell, Vadilal, Heritage leverage local strengths to craft a national identity

Cipla battles perceptions in a new campaign

The pharma major engages directly with patients, addresses social stigma and environmental concerns to expand the brand footprint in respiratory diseases

We aim to create disruption through collaboration: Ben Story

He says electrification of India presents a big opportunity for us to build hybrid solutions for consumers

Job offers rise 40% in early slots at IIT-Roorkee

IIT-Roorkee saw offers jump roughly 43% to 290 from 65 companies for the first two days of the placement process

Tier-II cities to usher in second phase of retail revolution

Vantage point: Insights from cutting-edge research

TCS goes off the beaten track

The IT firm is tapping an emerging opportunity that could be a growth driver for the entire IT services industry for the next two to three years

The rise and fall of Brand [V]

How an iconic music channel lost the plot even as rivals flourished in the same space

IIT placements: Offers up by 40% in early slots, 400 hired from Roorkee

IIT Roorkee saw offers jump by nearly 43% to 290 offers from 65 firms in the first two days of campus placement

Smart tips to give your business a global footprint

Conduct a detailed market research of the country or geography you plan to venture into

How these apps can build markets for small businesses and help them grow

Here are the top five 'Mobile App Development Platforms' for small businesses in India

Marks & Spencer descends the price ladder to fight the rush

As niche and mass labels flood the women's apparel segment, the British retail brand halves prices in some categories and gets more local with its styles