Page 75 - News

Akshay seems to be closest to inheriting brand position enjoyed by Big B

Amitabh Bachchan's big advantage has been that despite his age, he remains current and contemporary

Nirma, the price warrior trades up

The detergent brand has shed its affordable tag for a more premium positioning as rival Ghari consolidates its position as a mass-market player

IIM Lucknow bucks demonetisation, GST blues in summer placements

Posts 100% placements for batch of 459 students

Most large global banks plan major investments in open banking: Accenture

Open banking is an emerging service model that allows customers to share access to their financial data with non-bank third parties, which can then use that data to provide them with better banking

Big trend towards authenticity, coaching others for leaders: Steven J Stein

Steven J Stein, Author of The EQ Leader: Instilling Passion, Creating Shared Goals, and Building Meaningful Organizations through Emotional Intelligence

Want to build or buy human capital?

Vantage point: Insights from cutting-edge research

PVR's digital path to creating loyalty

As the cinema chain launches a digital plan to woo customers, building relevance and context will be key

Data Tracker : Getting creative with advertising

The five key drivers contributing to advertising's effectiveness are: creative, reach, targeting, recency and context

Prime gives Amazon an edge in battle with Flipkart

The US giant's loyalty programme has become a key differentiator in urban e-commerce markets, a segment considered lucrative by players in India

IT firms have only 26% women core engineering roles: Survey

After quitting engineering, these women mostly move to marketing, product management or consulting

Best of the best: The week's most viewed ads

The 2017 festive season has seen some interesting television and digital films being released by brands

Lufthansa builds a connect with entrepreneurs

Lufthansa's 'Runway to Success' programme goes beyond mass-media advertising, building long-term relationships with its target audience

Nine seasons on, KBC juggernaut rolls strong

The appeal of the Amitabh Bachchan-anchored quiz show has not dimmed at all, pushing Sony Entertainment Television into the top slot

Stipend at XLRI summer internship up 20%; best offer: Rs 5 lakh for 2 mths

Coca-Cola, BCG, Uber among new recruiters at campus; FMCG tops with 27% share of recruitments

B-School placements: Early reports show rise in stipends by 12-15%

Most offers coming from regular recruiting firms and sectors led by consulting, analytics, IT and finance

Hypermarkets over the counter: Search for scale is forcing consolidation

The coming year, should see some hyper-activity in the organised retail business

Diwali 2017: Auto brands cash in on festive fever

There are unusual offers this Diwali by dealers and companies to lure consumers

India's perpetual job crisis might find its fix in labour reforms

India's notoriously rigid labour laws are the leading cause behind these anomalies

Jewellery brands have a field day this Diwali

A change in policy last week has brought consumers back to retail showrooms, giving branded players a leg-up

50% of TV viewing by 2020 to go mobile, says report

One in three consumers will become virtual reality users by 2020