It isn&#39;t just enough to be ahead of competition, but to be far ahead, according to the Shopper&#39;s Stop annual brand track and customer satisfaction index.

Change reaction: India Inc gets makeover

Business Standard

IBM India and Indian School of Business (ISB), Hyderabad, on Monday signed an agreement for open collaborative research in Asia for improving the competitiveness of the services sector.

IBM signs pact with ISB

THIS WEEK: The market for leather belts in India* 
The total value of the belts market in urban India for the youth is estimated at Rs 840 crore.

Strategic tools for the practising manager

<OL type=1>
<LI>Following the example of American Express, who started a product named Carte Blanche in the early 1960s? It was soon derided as Carte Rouge and closed down.

Answers to last week`s quiz (#045)

    Which famous advertisement depicted Big Blue's workers as faceless Orwellian drones? This ad launched a revolutionary brand.

The Strategist Quiz #046

One of the most inspiring books I've read is Jack: Straight From The Gut by Jack Welch.

The BOOK that inspired me

For students aspiring to take up post graduate studies at Canada and getting a work permit subsequently, there is good news.

Canada relaxes work permit rules

The Indian student&#39;s dream foreign university is usually either from the UK or US.

Singapore: An emerging destination for Indian students

IIM Calcutta (IIMC) interviewed 20 OBC candidates on Thursday, a day after the Calcutta High Court put the brakes on the Centre's order to impose OBC quotas in post graduate courses in IIMC and IIT-Kharagpur (IIT-KGP).

IIMC sticks to OBC interview schedule

&nbsp;LIC's new brand ad takes on a philosophical tone. 
&nbsp;A little girl lets a paper boat sail in a stream from the hills.

On an emotional note

Amongst the various books I have read, Trump Never Give Up: How I Turned My Biggest Challenges into Success by Donald J Trump with contributions from Meredith Mclver, inspired me the most.

The book that inspired me

THIS WEEK: The fabric belts market in India* 
The total value of the belts market in urban India for youth is estimated at Rs 840 crore a year.

Central, the Future Group's premium retail format, is changing its expansion strategy in metro cities such as Mumbai and Delhi after rents for shops in these cities doubled in the past couple of years.

Future retail expansion plan goes for a toss

Companies come up with new ways to increase their involvement in B-schools to make sure they are able to interact first-hand with potential employees.

Firms increase role on campus

The National Institute of Fashion Technology (NIFT), Gandhinagar will soon set up an incubation centre for jewellery design at its campus.

Jewellery incubator soon at NIFT Gandhinagar

Premium ice cream player Baskin Robbins is planning to ramp up its store count in smaller cities seeing a rise in demand and consumer spending.

Baskin Robbins eyes growth in tier-II towns

As modern retail grows at a whopping rate of 90 per cent in key metros in India, PepsiCo and Coca-Cola are introducing new types of packaging across the nation to woo consumers at local retail outlets.

PepsiCo, Coke uncork new packaging

MEDIA: Pressure on agencies' margins has affected salary hikes, creating an opportunity for the burgeoning entertainment sector to poach on the limited talent pool.

Ad world's creative pool shrinks

THE HIGH-PERFORMANCE ENTREPRENEUR 
Author: Subroto Bagchi 
Publisher: Penguin Books India 
Price: Rs 395 
ISBN: 0670999180 

THE ART OF PUBLIC RELATIONS 
Author: Various.

The top 10 business bestsellers

THIS WEEK: The market for genuine leather wallets in India* 
The total value of the wallets market in urban India is Rs 555 crore.

KIT: The market for genuine leather wallets in India

    The founder of this company peddled matches, fish, pens, Christmas cards and other items by bicycle as a teenager. He started selling furniture in 1947. Now his company sells hip designs for the cost-conscious and is one of the most loved retailers in the world. Name the person and the company he founded.

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