The Indian Institute of Management, Lucknow, has a New Year resolution &mdash; and this is to attend more international conferences and make presentations.

IIMs go the extra mile to attract foreign faculty

Business Standard

Ratan Tata demitted office as chairman of the Tata group in a blaze of congratulatory comment that, in a sense, says much about the strengths and weaknesses of Indian business in a globalised world.

Kanika Datta: The ascent of Indian business

Praveen Pai, chief information officer (CIO), Symphony Teleca, is among the first few to have chosen Windows 8-based smartphones for their senior management team.

Windows 8: In search of a buzz

&ldquo;In a society in which women were culturally brainwashed into believing that they are inferior to men, mindsets do not allow for voluntary nomination of women on corporate boards.

Should the government mandate women directors on corporate boards?

Here is a checklist to help small business owners get as much as possible out of their investment in social media marketing.

A to Z of social media marketing

Sandhya has studied up to class V in a government-aided school in West Bengal&rsquo;s Andul. She is now one of the caretakers in an orphanage in Mumbai&rsquo;s Oshiwara area, courtesy her father who knew one of the office-bearers of the orphanage.

Shyamal Majumdar: Who will teach the teachers?

It&rsquo;s the start of a new year and a good time to reflect on the year gone by. It&rsquo;s also a good time to see what opportunities lie in the immediate future. This article does not pretend to be a comprehensive compendium of the media and advertising market for 2012; it is based on one&rsquo;s impressions, from what one saw and heard. So readers are invited to add their own observations to make the path to tomorrow richer.

Madhukar Sabnavis: Ad themes of 2012

    This agricultural products company, based in the US, is the world&rsquo;s largest in its category. Beginning in late October, its staff strength swelled to about 700. They work 16 hour shifts with about a half a dozen helicopters.

Answers to last week's quiz (#286)

It&rsquo;s been quite some time since the Indian manager has been able to approach a new year with unflinching optimism. The year 2013 might just be different. Not convinced? Here&rsquo;s a list of things that could make life easier for the Indian manager this year. Read on and you will change your mind.

20 Reasons to be optimistic

A new book, Taming the Big Data Tidal Wave, explains how radio frequency identification enables on-the-fly asset identification, brand protection and supply chain efficiencies.

The tag factor

Ramadorai, under whose stewardship the company&rsquo;s annual revenue grew from $160 million in 1996 to $6 billion in 2009, tells Sayantani Kar what it takes to build an enduring business.

We have never been shy of investing in our people: Subramaniam Ramadorai

&ldquo;The coffee with life in it. Made in just 5 seconds&rdquo;. That&rsquo;s how Nescafe announced its entry into India, in 1963. Before the ad campaign hit bill-boards across the country, Indian coffee lovers were stuck with the idea that coffee is something that takes minute attention to prepare and cannot be instant.

Nescafe's early-bird advantage

In a world where snap judgements by consumers can make or break a brand, packaging form and aesthetics have a crucial role in deciding if the product will make it to the shopper&rsquo;s trolley.

Winning at the place of purchase

Is the glass half full or is it half empty? A popular question asked to gauge your attitude. Well, another year coming to an end and itâ€™s time to look back at the various happenings that transformed the marketing, advertising and business sectors. I see the glass half full and will be embarking on the journey for 2013 with a lot more optimism.

The end of good things & the beginning of great ones

Environmental impact has become one of the biggest selling points for brands when striving to gain consumer attention. Whether intentional or not, the potential to mislead consumers regarding the environmental benefits of a product or service (that is, greenwashing) and the legal risks associated with it has also grown.

Lure of the green card

It&rsquo;s a little early in my career to sit back and decide what my &lsquo;best&rsquo; campaign is. I would like to think that my best is yet to come. So I&rsquo;ll talk about a campaign which demonstrates a new way of thinking, one that is definitely the best of our current work. While I am the one talking about it, there&rsquo;s a team that&rsquo;s made it a &lsquo;best&rsquo; campaign &mdash; my partner Malvika and me, and the creative team on the account and people from various departments.

'The Killer campaign was not just a communication idea'

The top 10 business bestsellers

The results for the Common Admission Test (CAT) 2012 will be available from January 9, 2013. The test conducted by test development and test delivery solutions provider Prometric is the entry requirement for admission to the Indian Institutes of Management (IIMs) and other management institutes.

CAT 2012 results to be available from Jan 9

The premier Indian Institutes of Technology (IITs) council, in a watershed decision today, decided to hike academic fee from the present Rs 50,000 per annum to Rs 90,000 per annum-- an 80% increase. Students would now shell out over Rs 3.6 lakh for the four year B.Tech programme&nbsp;against the present Rs 2 lakh.

IIT undergraduate fee hiked by 80%

Going beyond the traditional mode of advertising, region-based manufacturers are using bollywood movies as a tool in order to position their brands. Manufacturers such as Ludhiana-based Avon cycles, Punjab-based Preet Tractors and Himachal Pradesh-based Indo Farm Tractors have already featured in Hindi movies.

Region-based manufacturers using Bollywood as a branding tool

Now, an engineering degree from India&rsquo;s most coveted engineering institutes would come at a higher price.

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