Other management institutes are catching up with IIMs in pre-placement offers.

It's raining jobs...

Business Standard

While it may have been recognised as a &lsquo;good business school with regional influence&rsquo; in 2009, the Institute of Management, Nirma University (IMNU) doesn't want to remain so. As the full-time director of the institute for over a year ago, C Gopalkrishnan, sums up IMNU's vision in one word &lsquo;international&rsquo;. In an interview with Business Standard, Gopalkrishnan tells Vinay Umarji how IMNU intends to spread its wings in the international arena.

Q&A: C Gopalkrishnan

The low-cost carrier is within striking distance of Air India to become the country&rsquo;s third largest aviation player.

Clear sky for IndiGo

How Google is chalking out digital strategies for India Inc to reach out to consumers and build brands. A few weeks ago, 30-year-old Rahul mimicked Bollywood actors supporting Mumbai Indians, shot a video of it, and uploaded it on YouTube. It wasn&rsquo;t a regular video upload; he was participating in an Airtel contest to win tickets to the Champions League Twenty20 in South Africa.

Google, the marketer

The Tata group&rsquo;s retail firm is trying hard to shed its profitable, but slow-mover tag.

Trent plays catch-up

All of a sudden, everybody is after the humble nimbu paani. It started with PepsiCo and Parle Agro launching Nimbooz and LMN respectively in 2009. Recently, Coke jumped into the fray with the lemon version of Minute Maid, calling it Nimbu Fresh. While LMN and Nimbooz enjoyed a fair bit of advertising last year with their launch (and nearly equal success in the market), surprisingly, Parle Agro has not launched any advertisement for LMN this year. Nimbooz has come up with a couple of TVCs and Minute Maid Nimbu Fresh too has quite a gripping advertisement. Let&rsquo;s analyse the ads for Nimbooz &amp; Nimbu Fresh.

The 'all new' or 'good old' ads

Dell has displaced Hewlett-Packard from the top slot in the Indian personal computer market after six years.

Q&A: Michael Tatelman, Dell consumer

His new battleground will be flavoured water, a segment that cola majors have avoided so far.

Chauhan's  next gamble

Sports drinks have failed to catch on in India so far, with sales still on a slow track. But a host of companies are hoping that the sporting spirit during the Commonwealth Games will be strong enough to revive their fortunes.

Game has just begun for sports drinks

Indian Institute of Management Kozhikode (IIMK) has launched the fourth edition of its national-level entrepreneurship competition &lsquo;White Knight&rsquo; which will be held as part of the annual international management festival, &lsquo;Backwaters&rsquo;.

IIMK invites biz plans for White Knight contest

The most definitive survey of Indian business schools is out. The Business Standard Best Business Schools Survey 2010 shows that the country&rsquo;s top business schools are the Indian Institutes of Management in Ahmedabad and Kolkata, Indian Institute of Foreign Trade in New Delhi, Institute of Management Technology at Ghaziabad, Management Development Institute at Gurgaon, National Institute of Industrial Engineering in Mumbai and XLRI Jamshedpur.

Best B-School Survey 2010: The definitive benchmarking guide

Icfai Business School (IBS) Kolkata announced today that it had acquired 5 acres to set up its campus. The land is about 8 km from Science City on the Basanti Highway.

IBS to invest Rs 25 crore for Kolkata campus

The face of business education will change in the days to come, and it will be better aligned with the new realities of the world.

That silver lining

The on-going global economic crisis has persuaded business schools the world over to seriously introspect on the design and delivery of their MBA programmes.

The new MBA

The Indian Institute of Management, Kozhikode (IIM-K) is in the process of revamping the curriculum for its two-year flagship post graduate programme (PGP). The process, which will take six months to complete, began a while back. It is taking tips from Stanford, Harvard and MIT for the revamp.

IIM-K changes curriculum, hopes it&#39;s a &#39;trendsetter&#39;

Singapore&rsquo;s diplomat-turned-writer Kishore Mahbubani is known for his provocative ideas on the &ldquo;power shift&rdquo; from the West to the East. To contribute in his own way to this 'power shift&rsquo;, Mahbubani has built what is so far a unique &ldquo;Asian&rdquo; institution in the field of public policy, to compete with Harvard&rsquo;s Kennedy School of Government (KSG) and the Science Po in Paris.

Asian school beefs up Indian bureaucracy

As a rule, when Tarun Das speaks, he is to be taken seriously. The exception occurs when the Confederation of Indian Industry's former chief mentor says that Deepa Prahalad is a clone of her father's.

Deepa takes the Prahalad legacy forward

From blogging to micro-blogging sites like Twitter, social media has become an integral part of B-schools, as they attempt to pass on a sense of being part of a community to incoming students.

Virtual window to B-school life

The managements of the premier Indian Institutes of Management (IIMs) are sitting on the horns of a dilemma. The Ministry of Human Resource Development (MHRD) wants them to add capacity. It reasons this will help in nurturing good quality students who may even take to teaching later, thus increasing the number of good faculty members. This would also help in increasing the gross enrollment ratio (GER) which stands at around 12.4 per cent.

IIMs may expand but at a cost

To excel, B-schools will need to redefine the restrictive walls within which they currently operate.

The B-school of tomorrow

The Indian School of Business (ISB), Hyderabad, has tied-up with three top Asian B-schools to devise a strategy to attract more students from the US, Canada and Europe.

Page 817 - News