    Where does a customer earn the title &lsquo;mayor&rsquo;? The term identifies the person that has visited a location most number of times and is the most loyal customer a brand can have.

Answers to last week&#39;s quiz (#228)

Business Standard

Most automobile firms are taking a leaf out of the marketing manual of FMCG companies.

Sub-brands take centrestage

Safe. Backed by research. Depends on decisions by committee. Frequently changes identity. Looks good but lacks larger purpose.

The value of values

Its first sub-brand, Mia, faces tough competition in the crowded domestic jewellery market.

Tanishq showcases sibling

In a first, an Indian state university&mdash;University of Pune -- which went international two years ago, may have to relocate or rework its international strategy.

Pune university's campus in UAE runs into trouble

As the MHRD slugs it out with 44 deemed varsities in the Supreme Court, Bangalore-based Jain Univeristy says its growth plans remain in place despite its status in question. Jain University's Chancellor R Chenraj Jain outlines the institution's future plans to Pradeesh Chandran.

Q&A: R Chenraj Jain, Founder Chairman and Chancellor, Jain University

As part of its golden jubilee celebrations the oldest Indian Institute of Management in the country, IIM-Calcutta (IIM-C) is planning a slew of new courses, including those that would promote a greater inclusion of women.

IIM-C to launch new courses

The season of sporting events, kicked off by the FIFA World Cup last year, and continuing with the ICC World Cup and Indian Premier League (IPL), has brought a spring in the steps of fans and brands alike. While one of the sportswear companies named the season its &lsquo;champagne year&rsquo; because of its marketing scope, stakeholders in India&rsquo;s home entertainment have found it the right time to go to town with &ldquo;high definition&rdquo; (HD).

Future ready

With a century of experience in travel luggage, Samsonite has traditionally worn the badge of functionality and durability. Today, as the purpose of luggage extends beyond function into status, Samsonite is looking to be a premium travel solutions company with a tilt towards youth and fashion. Samsonite&rsquo;s new RED collection is a move in that direction.

Q&A: Ramesh Tainwala, Samsonite Asia Pacific & Middle East

As the heat beats down, beverage makers are ready to slug it out once again. Carbonated drinks may rule the market, but the health-conscious consumer is increasingly turning on to juices and juice-based drinks. PepsiCo wouldn&rsquo;t like to miss out on this opportunity. Early on this season, it has been pitching hard for its mango-pulp drink Slice. An advertising campaign featuring actress Katrina Kaif &mdash; called Aamsutra &mdash; is running in burst mode on almost every eyeball-drawing television channel. PepsiCo is certainly hoping to snatch a bigger share this year for Slice from Parle Agro&rsquo;s Frooti, the market leader and Coca-Cola&rsquo;s Maaza.

Summer of content

To put a fresh dose of energy into Sprite, Coca-Cola India has unveiled a campaign around the theme &lsquo;University of Freshology&rsquo; for its lemon-lime brand. This is a shift from the brand&rsquo;s traditional positioning which pitched it as the &ldquo;real thirst quencher&rdquo;, with promises such as &ldquo;Sprite Bujhaye Only Pyaas, Baki Sab Bakwaas&rdquo; and &ldquo;Seedhi Baat, No Bakwaas, Clear Hai?&rdquo;.

Coca-Cola: A dose of freshness

THE HABIT OF WINNING
Author: Prakash Iyer&nbsp;
Publisher: Penguin Books India&nbsp;
Price: Rs 299&nbsp;
ISBN: 9780143068280.
SURVIVING THE STORM
Author: Dhiraj Nayyar&nbsp;
Publisher: Penguin Books India&nbsp;
Price: Rs 499&nbsp;
ISBN: 9780670085255.
FREEFALL
Author: Joseph Stiglitz&nbsp;
Publisher: Penguin Books India&nbsp;
Price: Rs 399&nbsp;
ISBN: 9780141045122.
OPEN SOURCE LEADER
Author: Sangeeth Varghese&nbsp;
Publisher: Penguin Books India&nbsp;
Price: Rs 499&nbsp;
ISBN: 9780670083268.
CONNECT THE DOTS
Author: Rashmi Bansal&nbsp;
Publisher: Eklavya Education Foundation&nbsp;
Price: Rs 150&nbsp;
ISBN: 9788190453028.
THE MAN WHO SOLD AMERICA
Authors: Jeffrey L Cruikshank and Arthur W Schultz&nbsp;
Publisher: Harvard Business Press&nbsp;
Price: Rs 995&nbsp;
ISBN: 9781591393085.
GEEK NATION
Author: Angela Saini&nbsp;
Publisher: Hachette&nbsp;
Price: Rs 499&nbsp;
ISBN: 9781444734096.
MANAGERS WHO MAKE A DIFFERENCE
Author: T V Rao&nbsp;
Publisher:

The top 10 business bestsellers

The children&rsquo;s wear market in India is estimated at Rs 33,200 crore in 2010. Children&rsquo;s apparel make for 70 per cent of the market, and the balance 30 per cent is school uniforms.

KIT: The children's wear market in India

    This commodity was discovered by the time of the Guptas, around 5th century AD. Buddhist Monks carried it to the Far East and Arab entrepreneurs took it to west Asia and Europe. India is its second-largest producer and consumer in the world. Name it.

The Strategist Quiz (#193)

    Name this brand that is celebrating 100 years of its existence this year and has enlisted the pop star Rhianna to lend her voice to its new ad campaign and is also sponsoring a couple of her tours.

Answers to last week&#39s quiz (#192)

The Four Seasons Mumbai, with its grand edifice in Worli, opened its doors probably in the worst possible period.

Four Seasons checks in

Ed Davis wanted to have a word with his customers.

Online video as marketing tool

For most companies, marketing spend is one of the largest cost items on the financial statement. Yet the level of discipline placed upon that marketing spend is too often appalling. Habitual behavior over the years has resulted in marketing not being managed like the rest of the business.

Automated marketing: The future

The Indian Institute of Management, Lucknow (IIM-L), which placed the largest batch of 366 students across all IIMs this year, has praised its alumni for its active role in successful placements.

IIM-Lucknow praises alumni role in successful placements

Following the path of the likes of Indian Institute of Management Ahmedabad (IIM-A) and National Institute of Design (NID), the Ahmedabad University (AU) has launched VentureStudio, a new Center for Innovative Business Design in Ahmedabad in collaboration with Center for Design Research at Stanford University (CDR).

AU, Stanford launch VentureStudio

Growing from 30 students in the first batch, Indian Institute of Management, Lucknow, (IIM-L) has conferred diplomas on its 572 graduating students at the 25th annual convocation ceremony here last evening.

Page 821 - News

Answers to last week's quiz (#228)