Answers to last week's quiz (#192)

 

1. Name this brand that is celebrating 100 years of its existence this year and has enlisted the pop star Rhianna to lend her voice to its new ad campaign and is also sponsoring a couple of her tours. 
   Nivea cream
    
2. Name the car designed for the European market by an Indian company which has a zero turn drive and innovative scissor door system.
   Tata Pixel 
    
3. Link the following and identify the person: Hungarian journalist; escaping the Nazi threat; supplier to the RAF; and the Inventor’s Day celebrated every year on his birthday in the country he adopted.
   Laszlo Joseph Biro, the inventor of ballpoint pen, who died in Buenos Aires in 1985. Argentina’s Inventor’s Day is celebrated on Biro’s birthday, September 29. 
    
4. This brand was introduced in the mid-1970s with a simple name that is pronounced the same in every language along with a blue and gold flag for its logo. In 2009, it launched its first common global advertising effort. Name it.
   Visa International 
    
5. Who was recently sacked because the CEO of his company watched a 42-second-long video of his drunken “I love Hitler” tirade and took a decision to sack him in the next 42 seconds?
   John Galliano, former Christian Dior designer 
    
6. Which brand promotes itself with the base line ‘Who are you inside’?
   Crusoe, the men’s designer innerwear brand, launched by Jaganath Textile Company, Coimbatore 
    
7. Which brand gets its name from a situation in an oriental board game when all the opponent’s stones are threatened with capture?
   Atari, the Japanese gaming company, derives its name from the Japanese board game called Go. 
    
8. Which journal is considered as the world’s first business publication?
   The Economist. It was founded in 1843 by a Scottish Hat Maker James Wilson. 
    
9. Who was the first woman CEO in the Fortune 500 list of US companies and when?
   Katherine Graham, CEO of The Washington Post, was featured in 1963 
    
10. Identify both the images and establish a connection between them. (Hint: Brand recall)
    
    The Yellow Sac spider likes the smell of gasoline so much that it chooses to build its webs in car emission systems and was behind the recall of thousands of Mazda6 models in the US recently

There were no all-correct entries for the strategist quiz #192.