Page 93 - News
Student suicide issue: IIT conducts parent-teacher meets, counselling
Not a single suicide has been reported at IIT Guwahati since the introduction of creative centre
 "Student suicide issue: IIT conducts parent-teacher meets, counselling")
Less than 5% of Indian engineering students are fit for techie jobs
Says 4.77% who took machine learning test were assessed to be employable, reports Tech In Asia
 "Less than 5% of Indian engineering students are fit for techie jobs")
Brands ride the heat wave
AC makers get creative with their advertising
 "Brands ride the heat wave")
Intex marches to the tune of the IPL trumpet
Looks to leverage association with Gujarat Lions, beat back advancing footprint of Chinese labels
 "Intex marches to the tune of the IPL trumpet")
IPL 2017: Amazon is riding the cricket fever with Chonkpur Cheetahs
E-commerce giant mixes fiction with reality in its IPL campaign, targets viewers in smaller towns
 "IPL 2017: Amazon is riding the cricket fever with Chonkpur Cheetahs")
Brands line up on the highway to the South
Baahubali 2, VIP 2 draw big national brands into their lair, run up hefty marketing budgets
 "Brands line up on the highway to the South")
Data tracker: Future consumers
Technology, urbanisation and economics will drive behavioural changes and open up new channels
 "Data tracker: Future consumers")
Campaign Logic: Putting a new face to Siyaram's
With its series of TV commercials, textile major tries to project itself as a trendsetter in linen
 "Campaign Logic: Putting a new face to Siyaram's")
IIT-M ties up with four companies for new industry-academia initiative
Intel Corporation, Hitachi, ABB and Huawei take part in the initiative
 "IIT-M ties up with four companies for new industry-academia initiative")
Bengaluru-based Printo elevates Balu Iyer to position of CEO
Under Iyer's leadership, Printo is looking to double its revenue in the next three years
Hyundai revs up on style to reposition the brand
The Korean auto major looks to upgrade the brand's status and experience
 "Hyundai revs up on style to reposition the brand")
Why ad planners are undervalued
Planners have never done enough to define what value addition they offer
 "Why ad planners are undervalued")
For Facebook, India among fastest-growing ad markets
Nearly 75% of these active advertisers are outside the US
 "For Facebook, India among fastest-growing ad markets")
Corporate India to offer increments in 5-10% range for FY18
Demonetisation drive has no affect on hiring new recruits
 "Corporate India to offer increments in 5-10% range for FY18")
Rahane, Dhawan, Jadeja: Rising brands on the IPL pitch
While Dhoni, Kohli are reigning endorsers, new band of cricketers eyeing brand sweepstakes in IPL 10
 "Rahane, Dhawan, Jadeja: Rising brands on the IPL pitch")
Uplift, upgrade,relaunch: Two-wheelers tweak offerings to stay relevant
An uplift, upgrade or relaunch of a product has to contribute to overall sales to boost growth
 "Uplift, upgrade,relaunch: Two-wheelers tweak offerings to stay relevant")
Statspeak: Skill thrust
Majority of organisations surveyed in India report they are planning to redesign their structure
 "Statspeak: Skill thrust")
Campaign logic: Icebreaker to allay mutual funds fears
A campaign by AMFI focuses on building awareness about mutual funds and the basic rules of investing
 "Campaign logic: Icebreaker to allay mutual funds fears")
When CEOs don't win awards, they make more acquisitions
Vantage point: Insights from cutting-edge research
 "When CEOs don't win awards, they make more acquisitions")
Goafest 2017: Advertisers, agencies explore the power of the visual medium
A brand must be careful not to try and be everything to everybody
 "Goafest 2017: Advertisers, agencies explore the power of the visual medium")