A first-of-its-kind solution by a telecom service provider in the country, the tool will alert customers in real-time to all suspected spam calls and SMSes. The solution is free of cost and will get auto-activated for all Airtel customers without them having to raise a service request or download an app.
Developed in-house by Airtel's data scientists, the AI-powered solution uses a proprietary algorithm to identify and classify calls and SMSes as "Suspected SPAM". The network powered by state-of-the-art AI algorithm analyses various parameters such as the caller or sender's usage patterns, call/SMS frequency, call duration amongst several others, on a real time basis. By crossreferencing this information against known spam patterns, the system flags suspected spam calls and SMSes accurately.
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Additionally, the solution also alerts customers to malicious links received via SMS. For this, Airtel has built a centralised database of blacklisted URLs and every SMS is scanned in real time by a state-of-the-art AI algorithm to caution users from accidently clicking on suspicious links. The solution can also detect anomalies such as frequent IMEI changes - a typical indicator of fraudulent behavior. By layering these protective measures, the company is ensuring its customers receive maximum level of defense against the evolving landscape of spam and fraud threats.
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