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FMCG: Investors should wait for correct valuations or demand to recover

Ongoing weakness in urban consumption may continue, weighing down value and volume growth of FMCG players in the ongoing January-March quarter (Q4) of FY25 and first half of FY26

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FMCG companies are focusing on distribution expansion, product innovation, and consumer incentives.

Devangshu Datta

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The BSE FMCG index has underperformed the benchmark Sensex, by declining 10 per cent since February 1 – the Sensex has dropped 2 per cent during the same time. Fast-moving consumer goods (FMCG) majors may continue to be under pressure on weak demand and high inflation trends. 
 
Ongoing weakness in urban consumption may continue, weighing down the value and volume growth of FMCG players in the ongoing January-March quarter (Q4) of FY25 and the first half of FY26.
 
Rural growth is stable, but not accelerating and will continue to contribute around one-third of FMCG industry sales. Inflation in palm oil,