Track finfluencer earnings, and have a lot more RIAs

The tax department must share the information gathered under the new TDS section with the regulators to help the latter maintain a finfluencer revenue dashboard

A Dubai real estate company’s advertisement caught my eye during a flight. The video showed an individual promising a minimum guaranteed return of 6 per cent, which could go up to 10 per cent. We have all seen such videos. The task of dealing with the fallout from the expectations created by such unregulated finfluencers (some of whom live abroad) is enormous. I don’t envy the position of the regulators tasked with addressing this issue.

While there is no magic-bullet solution to this problem, here are a few suggestions that may reduce its scope.

One way to deal with finfluencers