Singapore-based Ascott Group, which operates serviced residences across the world, is finally opening its doors to India. Of the three brands it owns &mdash; Ascott, Citadines and Somerset &mdash; two have been introduced in the country in the first phase. Citadines Bangalore and Somerset Chennai recently opened to guests; five more are slated to open by 2015. Ascott plans to invest a total of $250 million on the seven properties.

Feel at home

Business Standard

Most of us have apprehensions about buying frozen food. It is a choice only when we do not have enough time to whip up something fresh. Canada-based McCain Foods, which has been a leading marketer of frozen potato-based products in India, is going the whole hog now to change people&rsquo;s perception and, in the process, the dynamics of the frozen processed food market.

Out of deep freeze

An assisted living facility (ALF) provides care for seniors who need some help with the activities of daily living, yet wish to remain as independent as possible. It provides all day supervision and services with maximum levels of privacy, space and dignity.

KIT: Emergence of Assisted Living Facilities

THE 3RD ALTERNATIVE 
Author: Stephen R Covey
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Price: Rs 899
ISBN: 9780857205131.
THE HABIT OF WINNING
Author: Prakash Iyer Publisher: Penguin
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POOR ECONOMICS 
Authors: Abhijit V Banerjee and Esther Duflo 
Publisher: Random House India
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THAT USED TO BE US
Authors: Thomas L Friedman and Michael Mandelbaum
Publisher: Little Brown/Hachette India
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THORNS TO COMPETITION
Authors: Rajita Chaudhuri and Arindam Chaudhuri 
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UNUSUAL PEOPLE DO THINGS DIFFERENTLY
Author: T G C P rasad
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THE INCREDIBLE BANKER
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EVERYTHING YOU KNOW ABOUT BUSINESS IS WRONG
Author: Alastair Dryburgh
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The top 10 business bestsellers

    This brand is amongst the top 20 on Facebook in terms of number of fans. Antigravity, Killer B, Khaos, Assault and Rehab are some of its variants. Name it.

The Strategist Quiz (#221)

    This person was a gadgeteer whose biggest break came in the early 1900s when he invented a system to make digging through index cards easier. One of his contributions is vital for all central banks in the world. He also founded a company which is now called Remington Rand. Name him and his invention.

Answers to last week's quiz (#220)

For most mobile users Trai&rsquo;s decision to block telemarketing calls has come as a respite, but for others it&rsquo;s a damper.

Pesky habit: Lesser spam, fewer wishes

The Godrej Group is walking the talk on &lsquo;Good and Green&rsquo;, its brand campaign.

Chotuwash, and more

With the click-through-rates (CTRs) of traditional banner ads falling over time, brands and website owners are now increasingly looking out for ways to break the clutter and grab consumers&rsquo; attention. High-impact and high-visibility &lsquo;branded skins&rsquo; are the best way to achieve the objective, say website owners and digital agencies.

Brands take to skins for more impact, visibility 

Panasonic has a long way to go in playing catch-up in market share.

Playing catch-up

India must look at renewable power as a commercially viable solution rather than just a green and exotic option, says this article.

Renewable power: The next big thing

The new ad campaign for Nissan Micra focuses on one special feature of the car in each of its ads.

One step at a time

There are several firsts attached to the Shah Rukh Khan-starrer Ra.One, when it comes to technology.

Cross-platform play for Shah Rukh's superhero flick

KBC has done to the channel what it did to Star TV a decade ago. Sony is trying to make sure that the magic doesn&rsquo;t fade away.

Sony TV's eureka moment

For a girl could there be anything worse than to find herself in a bad hair day! No wonder brands are finding an opening in the woman discomfort zone leading them to introduce niche hair care products. A more recent offering in the personal care segment is hair serum, a product which is designed to make tresses lustrous and shiny. L&rsquo;Oreal Paris has now extended its personal care brand to hair serum.

Smooth selling

The firm has launched two new products in skincare and breakfast cereal this year. The big question is whether the latest brand extensions will succeed.

Problem of plenty for Marico

She-change for Xylys

Malaga, the land of flamenco and bull-fighting, is unique for its unflagging holiday spirit.

Sun, sand and timeshare

Arab artists get a chance to showcase their works which mirror the discontent that is prevalent in the regions.

A revolution in art

Arghya Ganguly tells the story of Nigel Akkara, a former convict who plays Valmiki, a thug turned saint himself, on stage.

Road to redemption

Indigenous storytellers from remote corners come together with urban professionals.

And thereby hangs a tale

- Find Specials News, Features, Analysis and more at Business Standard. Full coverage of Goafest 2014

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