The books stocked in Amar Pal Bharti&rsquo;s shop near Hazratgunj in downtown Lucknow include tomes on BR Ambedkar, Kanshi Ram and other Dalit leaders. There isn&rsquo;t a huge crowd at his Bahujan Pustak Bhandar, but he sells his books with quiet pride. After all, Mayawati, a Dalit like him, rules the state with authority. The Dalit memorials in the city have become centres of pilgrimage for those who were once meek and voiceless.

Feet of clay?

Business Standard

There&rsquo;s no other word to describe a visit to the home of Ferrari.

Bellissima!

Gargi Gupta talks to Ansar Burney and finds out how a Pakistani human rights activist has become popular on this side of the border as well.

Love thy neighbour

The FF is the first ever four-wheel drive Ferrari. When it was launched, it created a huge uproar amongst Ferrari enthusiasts for breaking away from tradition and switching to four-wheel drive &mdash; a feature used largely by rival Porsche. But it all makes sense now. The FF isn&rsquo;t an off-roader, but can give you F1 car thrills on snow, sand and in the wet.

All that is red

Baba Ramdev&rsquo;s right hand man finds himself at the wrong end of the law. Shishir Prashant traces Balkrishna&rsquo;s journey to power.

The rise and fall of Balkrishna

I want to upgrade to a premium hatchback from my Maruti Suzuki WagonR. I drive around 600 kms a month, both in the city and on the highways. I prefer driving a petrol car and so test drove the Volkswagen Polo 1.6 petrol. I was floored by its performance,handling and build quality.

Polo vault

Conflicts are rarely about the obvious. When wealthy families indulge in internecine wars, for instance, more often they have less to do with the disputed money and assets they claim to be about than with their unspoken hostilities and unspeakable slights and unresolved misunderstandings.

Tender loving Khar

Walking around East Ham and Tooting in London, S Kalyana Ramanathan finds that Tamils driven out of Sri Lanka have made London their home.

Never too far from idly and dosa

A business professor&rsquo;s magnum opus argues that the world is not yet as integrated as some people think.

Why the world is not flat

MPs and MLAs are getting back to the classroom for crash courses on governance, media-management and other issues.

Politically-correct classroom

Weavers of the famous Pochampally saris face a grim future.

Hanging by a thread

In a chapter in the Alpha Male Syndrome, published by Harvard Business School Press in October 2006, authors Kate Luderman and Eddie Erlandson wrote: &ldquo;Human history is the story of alphas, those indispensable powerhouses who take charge, conquer new worlds and move heaven and earth to make things happen.

Programmed to self-destruct?

Aabhas Sharma reviews two sports movies that celebrate the never-say-die spirit.

Triumph and tragedy

First, take your centrifuge, your canisters of liquid nitrogen and your sous-vide supreme demi water oven. Make sure you have sufficient quantities of tapioca maltodextrin, kappa carageenan, sodium citrate, sodium alginate, calcium lactate gluconate and xantham gum at hand. The blowtorch may be used sparingly, but keep your dehydrator and a stock of Ziploc bags handy.

The geek revolution

    McDonald&rsquo;s. A move away from junk food.

Answers to last week's quiz (#159)

    This company in 1936 held a public contest to rename itself in order to shed its founding family name. It received 27,000 responses, but finally chose to use a name which had no meaning. Name the company.

The Strategist Quiz (#160)

The Indian ice cream market is estimated to be between Rs 1,500 crore and Rs 2,000 crore.

KIT: The Indian ice cream market

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MARKETING 3.0
Author: Philip Kotler
Publisher:

The top 10 business bestsellers

Community interactions on the basis of SMSes and voice-based services have a huge following now, especially in small towns.

Social networking goes off the 'net'

Buying an ice-cream from a vending machine isn&rsquo;t exactly as fun an exercise as it could be. That&rsquo;s why SapientNitro (part of Sapient) and Unilever have created the world&rsquo;s first smile-activated ice-cream vending machine as part of Unilever&rsquo;s &lsquo;Share Happy&rsquo; campaign. This smile-activated ice-cream vending machine combines face-recognition technology to measure a person&rsquo;s smile and take a photo that can be uploaded to Facebook with the built-in 3G capability.

Say cheese to get a free ice-cream!

The Dharampal Satyapal group, which owns brands like Rajnigandha (pan masala), Baba (chewing tobacco), Catch (spices and beverages) and Pass Pass (mouth freshener), wants to get a bigger share of the food and beverages market. And the brand it has chosen from its portfolio for this purpose is Catch. Catch salt, pepper and spices sold a little over Rs 100 crore in 2009-10, while Catch beverages (natural spring water, soda and tonic water) sold a little under Rs 28 crore.

Dharampal Satyapal Group: What's the catch?

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